Description
SWOT ANALYSIS OF LEINENKUGELS
Leinenkugels
Parent Company
SABMiller
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Leinie’s- affectionately called for the people who love this beer STP
Segment
Urban males and females who likes to party and getting together
Target Group
Urban upper middle class individuals
Positioning
Premium fine malted tasty beer SWOT Analysis
1. The cult following among the people 2. Beer made out of the fresh pure spring water of Chippewa Falls 3. Strong presence in northern America Strength 4. SABMiller as the parent company ensures strong brand distribution
1.Limited availability in limited geographical areas because of which though it has a strong cult following among the masses it can’t cater to all of them 2. Brand awareness of the country is lesser compared to market Weakness leaders
1. SABMiller’s strong distribution network can take it to the places 2. Increasing awareness about the brewery tours can increase the sales Opportunity 3. More global penetration would increase business opportunities
1. Availability of fresh spring water to expand Threats 2. Various laws and regulations makes it difficult to proliferate Competition
1. Fosters 2.Peroni 3.Carsberg Competitors 4. Heineken
doc_473588210.docx
SWOT ANALYSIS OF LEINENKUGELS
Leinenkugels
Parent Company
SABMiller
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Leinie’s- affectionately called for the people who love this beer STP
Segment
Urban males and females who likes to party and getting together
Target Group
Urban upper middle class individuals
Positioning
Premium fine malted tasty beer SWOT Analysis
1. The cult following among the people 2. Beer made out of the fresh pure spring water of Chippewa Falls 3. Strong presence in northern America Strength 4. SABMiller as the parent company ensures strong brand distribution
1.Limited availability in limited geographical areas because of which though it has a strong cult following among the masses it can’t cater to all of them 2. Brand awareness of the country is lesser compared to market Weakness leaders
1. SABMiller’s strong distribution network can take it to the places 2. Increasing awareness about the brewery tours can increase the sales Opportunity 3. More global penetration would increase business opportunities
1. Availability of fresh spring water to expand Threats 2. Various laws and regulations makes it difficult to proliferate Competition
1. Fosters 2.Peroni 3.Carsberg Competitors 4. Heineken
doc_473588210.docx