Description
SWOT ANALYSIS OF LEAPFROG ENTERPRISES
Leapfrog Enterprises
Parent Company
LeapFrog Enterprises Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Endless learning; Discover our learning difference
Designer, developer and marketer of innovative technology based USP products
STP
Segment
Children and kids
Target Group
Age 0-9 years from upper middle class
Positioning
Educational toys in an electronic gamepad format
SWOT Analysis
1.Unique product offering in terms of educational gamepads 2.The company has a tie-up with leading companies like Sega to expand its markets to Japan 3.the company has kept up with technological developments by venturing early into the applications market 4.The company has done well to build its brand recall by developing its Strength own characters for in-house usage
1. High prices of toys with further investment on applications 2.No penetration into Asian markets Weakness 3.No products for children above the age of 9
1.To enter the computer education space leveraging on its current capabilities 2.To venture into more advanced gaming applications for older children Opportunity 3.To tie up with cable network providers to broadcast educative shows
1. Animated gaming has reached a whole new level with extremely Threats refined effects.
2.Handheld video game consoles could get phased out and have been replaced by tablets and smart-phones 3.Threat from other developers coming up with similar concepts at lower costs is high
Competition
1. Discovery toys 2. Coleco 3. Mattel Competitors 4. Fisher-price
doc_284831455.docx
SWOT ANALYSIS OF LEAPFROG ENTERPRISES
Leapfrog Enterprises
Parent Company
LeapFrog Enterprises Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Endless learning; Discover our learning difference
Designer, developer and marketer of innovative technology based USP products
STP
Segment
Children and kids
Target Group
Age 0-9 years from upper middle class
Positioning
Educational toys in an electronic gamepad format
SWOT Analysis
1.Unique product offering in terms of educational gamepads 2.The company has a tie-up with leading companies like Sega to expand its markets to Japan 3.the company has kept up with technological developments by venturing early into the applications market 4.The company has done well to build its brand recall by developing its Strength own characters for in-house usage
1. High prices of toys with further investment on applications 2.No penetration into Asian markets Weakness 3.No products for children above the age of 9
1.To enter the computer education space leveraging on its current capabilities 2.To venture into more advanced gaming applications for older children Opportunity 3.To tie up with cable network providers to broadcast educative shows
1. Animated gaming has reached a whole new level with extremely Threats refined effects.
2.Handheld video game consoles could get phased out and have been replaced by tablets and smart-phones 3.Threat from other developers coming up with similar concepts at lower costs is high
Competition
1. Discovery toys 2. Coleco 3. Mattel Competitors 4. Fisher-price
doc_284831455.docx