Description
SWOT ANALYSIS OF LAYS
Lays
Parent Company
Pepsi
Category
Wafers
Sector
Food Products
Tagline/ Slogan
Be a little Dillogical; No one can eat just one;
USP
Tasty waters for the youth with huge number of flavors
STP
Segment
People who want to have between meal snacks
Target Group
Youth of Lower, middle income
Positioning
People who are successful yet are down to earth
SWOT Analysis
1.Excellent branding and advertising 2.Excellent distribution and availability Strength 3. Loyal Customers
1.Health conscious people avoid High fat and cholesterol in potato Weakness wafers
1.Leverage successful brand Pepsi 2.Advertise more 3.Buy out competition 4.More Brand recognition Opportunity 5.More Flavors as compared to Bingo
1.Threat from local substitute snacks 2.Boycott by health conscious people Threats 3.Availability of healthy products
Competition
1.Kurkure 2.Bingo 3.Haldirams 4.Parle Wafers 5.Diamond Wafers 6.Balaji 7.Piknik Competitors 8.Local No frills wafers
doc_699597521.docx
SWOT ANALYSIS OF LAYS
Lays
Parent Company
Pepsi
Category
Wafers
Sector
Food Products
Tagline/ Slogan
Be a little Dillogical; No one can eat just one;
USP
Tasty waters for the youth with huge number of flavors
STP
Segment
People who want to have between meal snacks
Target Group
Youth of Lower, middle income
Positioning
People who are successful yet are down to earth
SWOT Analysis
1.Excellent branding and advertising 2.Excellent distribution and availability Strength 3. Loyal Customers
1.Health conscious people avoid High fat and cholesterol in potato Weakness wafers
1.Leverage successful brand Pepsi 2.Advertise more 3.Buy out competition 4.More Brand recognition Opportunity 5.More Flavors as compared to Bingo
1.Threat from local substitute snacks 2.Boycott by health conscious people Threats 3.Availability of healthy products
Competition
1.Kurkure 2.Bingo 3.Haldirams 4.Parle Wafers 5.Diamond Wafers 6.Balaji 7.Piknik Competitors 8.Local No frills wafers
doc_699597521.docx