Description
SWOT ANALYSIS OF LAURA ASHLEY
Laura Ashley
Parent Company
Laura Ashley
Category
Fashion and Home furnishing
Sector
Lifestyle and Retail
Tagline/ Slogan
Outstanding family values
USP
Romantic English Designs STP
People who like and want classy old British Designs with Segment contemporary feel
Target Group
Urban upper middle class households
Positioning
Best Romantic English Designs SWOT Analysis
1. Brand Ambassador is Laura Ashley who Is known for great designs and creativity 2. Has carved a niche in different segments where English Designs look beautiful 3. Good brand presence and strong equity in the English market 4. Has its store located in over 10 countries in Europe ad USA Strength 5. Special design services for customized look to homes
1.Limited global reach and brand presence as compared to international players Weakness 2.Requirement of capital to be spent to maintain brand image
1.To make vintage designs its forte Opportunity 2.To target emerging markets as its presence is not strong in these countries
3. Tie-ups with fashion houses and concerts to increase brand awareness
1.Can be imitated and sold 2.Substitutes available at cheaper costs Threats 3. Constantly changing fashion may lead to accumulation of inventory Competition
1.Crate Competitors 2.Barrell
doc_246832114.docx
SWOT ANALYSIS OF LAURA ASHLEY
Laura Ashley
Parent Company
Laura Ashley
Category
Fashion and Home furnishing
Sector
Lifestyle and Retail
Tagline/ Slogan
Outstanding family values
USP
Romantic English Designs STP
People who like and want classy old British Designs with Segment contemporary feel
Target Group
Urban upper middle class households
Positioning
Best Romantic English Designs SWOT Analysis
1. Brand Ambassador is Laura Ashley who Is known for great designs and creativity 2. Has carved a niche in different segments where English Designs look beautiful 3. Good brand presence and strong equity in the English market 4. Has its store located in over 10 countries in Europe ad USA Strength 5. Special design services for customized look to homes
1.Limited global reach and brand presence as compared to international players Weakness 2.Requirement of capital to be spent to maintain brand image
1.To make vintage designs its forte Opportunity 2.To target emerging markets as its presence is not strong in these countries
3. Tie-ups with fashion houses and concerts to increase brand awareness
1.Can be imitated and sold 2.Substitutes available at cheaper costs Threats 3. Constantly changing fashion may lead to accumulation of inventory Competition
1.Crate Competitors 2.Barrell
doc_246832114.docx