Description
SWOT ANALYSIS OF LARAMI TOYS
Larami Toys
Parent Company
Hasbro Inc.
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Toys for all seasons
USP
Low cost toys
STP
Segment
Low cost toys
Target Group
Children of All ages from middle and upper middle class
Positioning
Toys for all seasons
SWOT Analysis
1. Leading name in water toys 2. The brand had a good brand recall 3. Strong brand name and had been bought by Hasbro Strength 4.Media visibility and awareness about the toys was present
1.Does not have a broad retail customer base Weakness 2.Weak brand portfolio led to the brand decline
1.Diversify into other genres 2.Special edition toys can be made at their season Opportunity 3. Special exhibitions can be organized at schools
1.Other similar toy manufacturers 2.Internet, Television, online games Threats 3.Outdoor games
Competition
1. Mattel Competitors 2. Fisher-price
doc_273865495.docx
SWOT ANALYSIS OF LARAMI TOYS
Larami Toys
Parent Company
Hasbro Inc.
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Toys for all seasons
USP
Low cost toys
STP
Segment
Low cost toys
Target Group
Children of All ages from middle and upper middle class
Positioning
Toys for all seasons
SWOT Analysis
1. Leading name in water toys 2. The brand had a good brand recall 3. Strong brand name and had been bought by Hasbro Strength 4.Media visibility and awareness about the toys was present
1.Does not have a broad retail customer base Weakness 2.Weak brand portfolio led to the brand decline
1.Diversify into other genres 2.Special edition toys can be made at their season Opportunity 3. Special exhibitions can be organized at schools
1.Other similar toy manufacturers 2.Internet, Television, online games Threats 3.Outdoor games
Competition
1. Mattel Competitors 2. Fisher-price
doc_273865495.docx