Description
SWOT ANALYSIS OF LANDMARK GROUP
Landmark Group
Parent Company
Landmark Group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
Live life better
USP
Product and concept innovation STP
Segment
Convenience and style conscious group
Target Group
Middle class and upper middle class
Positioning
Product that makes life better SWOT Analysis
1. Landmark is regional shopping center offering wide range of products 2. Huge network of retail ,malls and licensing channels across globe 3. Good advertising and brand presence through media so high brand recall in consumer minds 4. Presence in over 18 countries with over 1300 outlets makes it a strong brand Strength 5. Over 40,000 employees are a part of the group
1. Despite being a strong player, the brand awareness is limited compared to global leaders 2. Stiff competition from global players means market share growth Weakness is limited
1. Brand can diversify into food category as consumers spend a lot on this category 2. Tie- up with affordable real estate properties would give extra edge in company performance Opportunity 3. Global expansion could help brand to spread worldwide
1. Rising real estate prices could be concern for company 2. FDI in retail segment could force to improve existing performance standards 3. Consumers have a lot choices to buy anything so maintaining top Threats of mind brand recall is must for company Competition
1. Splash 2. Greenbrier Mall 3. Southpark mall Competitors 4. Staunton mall
doc_715202461.docx
SWOT ANALYSIS OF LANDMARK GROUP
Landmark Group
Parent Company
Landmark Group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
Live life better
USP
Product and concept innovation STP
Segment
Convenience and style conscious group
Target Group
Middle class and upper middle class
Positioning
Product that makes life better SWOT Analysis
1. Landmark is regional shopping center offering wide range of products 2. Huge network of retail ,malls and licensing channels across globe 3. Good advertising and brand presence through media so high brand recall in consumer minds 4. Presence in over 18 countries with over 1300 outlets makes it a strong brand Strength 5. Over 40,000 employees are a part of the group
1. Despite being a strong player, the brand awareness is limited compared to global leaders 2. Stiff competition from global players means market share growth Weakness is limited
1. Brand can diversify into food category as consumers spend a lot on this category 2. Tie- up with affordable real estate properties would give extra edge in company performance Opportunity 3. Global expansion could help brand to spread worldwide
1. Rising real estate prices could be concern for company 2. FDI in retail segment could force to improve existing performance standards 3. Consumers have a lot choices to buy anything so maintaining top Threats of mind brand recall is must for company Competition
1. Splash 2. Greenbrier Mall 3. Southpark mall Competitors 4. Staunton mall
doc_715202461.docx