Description
SWOT ANALYSIS OF LAN AIRWAYS
LAN Airways Parent Company Category Sector Tagline/ Slogan USP LATAM Airlines group International Airlines The charm of flying One of the oldest airline in operation today STP Segment Target Group Positioning Business men / Leisure travelers Upper middle class Premium airline SWOT Analysis 1. With a fleet size of150+ it serves 30+ international destinations 2. It has a unique cargo-passenger integration with cargo making up of nearly one-third of its revenue 3. It operates as a no frills airline in the domestic Chilean market and hence its demand is drastically increasing over the years 4. It has a unique association with JetBlue wherein customers can buy only one ticket and enjoy travelling on JetBlue and LAN to number of destinations 1. It has a very well established Cargo service but it is underutilized in the domestic market 2. Though the airline is a big player in Latin American market, it has a weak presence in Asia 1. Leverage acquisition of AIRES, the second largest carrier of Colombia
Strength
Weakness
Opportunity
2. Additional revenue from increasing international cargo traffic 3. It has 100+ subsidiaries and revenue from each of them can be used to further expand business in Asian market 1. The airline is dealing with cargo-price fixing investigations 2. Intense competition specially form LCCs 3. Rising aviation fuel prices Competition 1. Air France 2. Aerovias de Mexico 3. American Airlines
Threats
Competitors
doc_146961194.docx
SWOT ANALYSIS OF LAN AIRWAYS
LAN Airways Parent Company Category Sector Tagline/ Slogan USP LATAM Airlines group International Airlines The charm of flying One of the oldest airline in operation today STP Segment Target Group Positioning Business men / Leisure travelers Upper middle class Premium airline SWOT Analysis 1. With a fleet size of150+ it serves 30+ international destinations 2. It has a unique cargo-passenger integration with cargo making up of nearly one-third of its revenue 3. It operates as a no frills airline in the domestic Chilean market and hence its demand is drastically increasing over the years 4. It has a unique association with JetBlue wherein customers can buy only one ticket and enjoy travelling on JetBlue and LAN to number of destinations 1. It has a very well established Cargo service but it is underutilized in the domestic market 2. Though the airline is a big player in Latin American market, it has a weak presence in Asia 1. Leverage acquisition of AIRES, the second largest carrier of Colombia
Strength
Weakness
Opportunity
2. Additional revenue from increasing international cargo traffic 3. It has 100+ subsidiaries and revenue from each of them can be used to further expand business in Asian market 1. The airline is dealing with cargo-price fixing investigations 2. Intense competition specially form LCCs 3. Rising aviation fuel prices Competition 1. Air France 2. Aerovias de Mexico 3. American Airlines
Threats
Competitors
doc_146961194.docx