Description
SWOT ANALYSIS OF LA MARTINIERE GROUPE PUBLISHING
La Martiniere Groupe Publishing
Parent Company
La Martiniere Groupe
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Updated information with trendy and fashion conscious
STP
Segment
All categories of book publishing
Target Group
Literature, text books, travel guides and cook books
Positioning
Publishers that demonstrate vogue and trendy
SWOT Analysis
1. One of the top leaders of illustrated books, with imprints all over the world 2. Global company with high stake in media and entertainment 3. Covers all editorial genres through diversity in the languages French, English and Spanish and many parts of the world Strength 4. Has a strong market reputation and good brand awareness
1. The company has limited market share owing to intense competition Weakness 2.Mostly concentrated in parts of Europe
1. Developing more stable business through acquisitions to compete with the competitors 2. Incubating its own brands for publishing literary books 3.Investing in e-publications and online services to increase the Opportunity revenue
1. Increase in the competition from other global players 2. Changes in advertisement trends 3. With an atmosphere of broad-based change, the publishing industry Threats is reaching beyond traditional boundaries
Competition
1.Hachette Livre 2.Editis Group Competitors 3. Egmont Group
doc_630138190.docx
SWOT ANALYSIS OF LA MARTINIERE GROUPE PUBLISHING
La Martiniere Groupe Publishing
Parent Company
La Martiniere Groupe
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Updated information with trendy and fashion conscious
STP
Segment
All categories of book publishing
Target Group
Literature, text books, travel guides and cook books
Positioning
Publishers that demonstrate vogue and trendy
SWOT Analysis
1. One of the top leaders of illustrated books, with imprints all over the world 2. Global company with high stake in media and entertainment 3. Covers all editorial genres through diversity in the languages French, English and Spanish and many parts of the world Strength 4. Has a strong market reputation and good brand awareness
1. The company has limited market share owing to intense competition Weakness 2.Mostly concentrated in parts of Europe
1. Developing more stable business through acquisitions to compete with the competitors 2. Incubating its own brands for publishing literary books 3.Investing in e-publications and online services to increase the Opportunity revenue
1. Increase in the competition from other global players 2. Changes in advertisement trends 3. With an atmosphere of broad-based change, the publishing industry Threats is reaching beyond traditional boundaries
Competition
1.Hachette Livre 2.Editis Group Competitors 3. Egmont Group
doc_630138190.docx