Description
SWOT ANALYSIS OF KWALITY WALLS
Kwality Walls
Parent Company
HUL
Category
Food Product
Sector
Food Products
Tagline/ Slogan
A treat for every occasion
USP
Lots of varieties like Cornetto, Feast
STP
Segment
Quality conscious children and adults
Target Group
Kids and youth
Positioning
An ice-cream to celebrate happy moments in life
SWOT Analysis
1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4.Lots of flavors and varieties available
Weakness
1. Food products have a limited shelf life
Opportunity
1.Better and newer flavors
1.Threat from existing ice-cream brands Threats 2.Local Kulfis
Competition
1.Amul ice-cream Competitors 2.Baskin Robbins
doc_963551913.docx
SWOT ANALYSIS OF KWALITY WALLS
Kwality Walls
Parent Company
HUL
Category
Food Product
Sector
Food Products
Tagline/ Slogan
A treat for every occasion
USP
Lots of varieties like Cornetto, Feast
STP
Segment
Quality conscious children and adults
Target Group
Kids and youth
Positioning
An ice-cream to celebrate happy moments in life
SWOT Analysis
1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength 4.Lots of flavors and varieties available
Weakness
1. Food products have a limited shelf life
Opportunity
1.Better and newer flavors
1.Threat from existing ice-cream brands Threats 2.Local Kulfis
Competition
1.Amul ice-cream Competitors 2.Baskin Robbins
doc_963551913.docx