Description
SWOT ANALYSIS OF KT CORPORATION
KT Corporation
Parent Company
KT Corporation (Korea Telecom)
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
KT Wonderful, Korea Wonderful
It has the largest portion of the South Korean local telephone and highUSP speed Internet business
STP
Segment
Korea-based telecommunication service provider
Internet, video multimedia communications services, leased line service, satellite service, and data communication service to both Target Group domestic and business customers.
A company that can think outside the box (innovative management), realize customers’ dreams (future-oriented management), read customers’ thoughts (communication-based management) and excite Positioning customers(offering services that are truly moving)
SWOT Analysis
1. Improved Operational Performance helping it to have good margins 2. Robust Research & Development Capabilities providing differentiated services and products 3. Strong Market Presence helping it to exploit the growing markets 4. Employee base of over 35,000 to efficiently carry out operations Strength 5.Has a customer base of over 20 million making it a big telecom player
1. Limited global presence as it has heavy dependence on the Korean market 2. Decline in Fixed-line Phone Service Revenue impacting overall Weakness margins
1. Growing Cloud Computing Markets helping to cater newer segments 2. Broadcasting and Communication Industry Outlook which is predicted to have better growth. 3. Business Expansion Initiatives which shall help to revitalize the core Opportunity businesses
1. Rapid Technological Changes needing constant capital infusion 2. Stiff Competition from incumbent and new players Threats 3. Extensive Regulations causing slowed down growth
Competition
1. SK Corporation Competitors 2. LG Corporation
doc_955889791.docx
SWOT ANALYSIS OF KT CORPORATION
KT Corporation
Parent Company
KT Corporation (Korea Telecom)
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
KT Wonderful, Korea Wonderful
It has the largest portion of the South Korean local telephone and highUSP speed Internet business
STP
Segment
Korea-based telecommunication service provider
Internet, video multimedia communications services, leased line service, satellite service, and data communication service to both Target Group domestic and business customers.
A company that can think outside the box (innovative management), realize customers’ dreams (future-oriented management), read customers’ thoughts (communication-based management) and excite Positioning customers(offering services that are truly moving)
SWOT Analysis
1. Improved Operational Performance helping it to have good margins 2. Robust Research & Development Capabilities providing differentiated services and products 3. Strong Market Presence helping it to exploit the growing markets 4. Employee base of over 35,000 to efficiently carry out operations Strength 5.Has a customer base of over 20 million making it a big telecom player
1. Limited global presence as it has heavy dependence on the Korean market 2. Decline in Fixed-line Phone Service Revenue impacting overall Weakness margins
1. Growing Cloud Computing Markets helping to cater newer segments 2. Broadcasting and Communication Industry Outlook which is predicted to have better growth. 3. Business Expansion Initiatives which shall help to revitalize the core Opportunity businesses
1. Rapid Technological Changes needing constant capital infusion 2. Stiff Competition from incumbent and new players Threats 3. Extensive Regulations causing slowed down growth
Competition
1. SK Corporation Competitors 2. LG Corporation
doc_955889791.docx