Description
SWOT ANALYSIS OF KRACKJACK
KrackJack
Parent Company
Parle
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Sweet bhi salty bhi; Taste ka double role
USP
India's first original sweet and salted biscuit
STP
Segment
Quality conscious children and adults
Target Group
All age groups Lower, middle and upper class people
Positioning
Unique dual tastes like dual personalities of individuals
SWOT Analysis
1.Low cost 2.Innovative advertising and visibility 3.Good product quality and packaging 4.Very old and popular brand from Parle's stable Strength 5.High brand recall
1.Many competitors in this segment 2.Nothing unique Weakness 3.Storage issues due to moisture
1.Tie-up with schools as a part of meals Opportunity 2.Untapped rural market
3.Flavours like Maska Chaska can be fruitful
1.Severe threat from wafer and salted snacks segment Threats 2.Similar biscuit categories
Competition
1.Britannia 50 50 Competitors 2.Britannia 50 50 Maska Chaska
doc_860160785.docx
SWOT ANALYSIS OF KRACKJACK
KrackJack
Parent Company
Parle
Category
Biscuits
Sector
Food Products
Tagline/ Slogan
Sweet bhi salty bhi; Taste ka double role
USP
India's first original sweet and salted biscuit
STP
Segment
Quality conscious children and adults
Target Group
All age groups Lower, middle and upper class people
Positioning
Unique dual tastes like dual personalities of individuals
SWOT Analysis
1.Low cost 2.Innovative advertising and visibility 3.Good product quality and packaging 4.Very old and popular brand from Parle's stable Strength 5.High brand recall
1.Many competitors in this segment 2.Nothing unique Weakness 3.Storage issues due to moisture
1.Tie-up with schools as a part of meals Opportunity 2.Untapped rural market
3.Flavours like Maska Chaska can be fruitful
1.Severe threat from wafer and salted snacks segment Threats 2.Similar biscuit categories
Competition
1.Britannia 50 50 Competitors 2.Britannia 50 50 Maska Chaska
doc_860160785.docx