Description
SWOT ANALYSIS OF KODANSHA
Kodansha
Parent Company
Kodansha Ltd
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Innovation publishing
USP
One stop for all kinds of publishing
STP
Segment
All age groups and their publishing needs
Target Group
Fashion Magazines, Manga and comics lovers
Positioning
Best content and licensing for printing and publishing
SWOT Analysis
1. One of the top 15 leading publishing houses in the world 2. Every year Kodansha publishes around 2,000 new titles in every imaginable genre from fiction and children's books to nonfiction and reference 3. Kodansha publishes a total of 49 magazines in almost every possible domain 4. Weekly Manga magazines tailored for different readerships serialize a range of different stories Strength 5. Strong financial performance and good market reputation
1.Concentration is more on overseas distribution rather than local adaptation 2.Although it has completed 100 years of innovation in publishing it has Weakness go reputation in only in Japan
1. Media-Mix Strategies help surging International Popularity of Japanese Comics 2. Enactment of laws such as Text and Printed Culture Promotion Law Opportunity 3. Shift from Overseas Distribution to Local Adaptation
1.High competition from Shogakukan and Shufunotomo in overseas Threats distribution 2.Threat from global cartoon comics publishers
3.May have the liability of Origin for its publishing quality
Competition
1. Dia Nippon Printers 2.Shogakukan and Shueisha Competitors 3. Shinchosha
doc_844994459.docx
SWOT ANALYSIS OF KODANSHA
Kodansha
Parent Company
Kodansha Ltd
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Innovation publishing
USP
One stop for all kinds of publishing
STP
Segment
All age groups and their publishing needs
Target Group
Fashion Magazines, Manga and comics lovers
Positioning
Best content and licensing for printing and publishing
SWOT Analysis
1. One of the top 15 leading publishing houses in the world 2. Every year Kodansha publishes around 2,000 new titles in every imaginable genre from fiction and children's books to nonfiction and reference 3. Kodansha publishes a total of 49 magazines in almost every possible domain 4. Weekly Manga magazines tailored for different readerships serialize a range of different stories Strength 5. Strong financial performance and good market reputation
1.Concentration is more on overseas distribution rather than local adaptation 2.Although it has completed 100 years of innovation in publishing it has Weakness go reputation in only in Japan
1. Media-Mix Strategies help surging International Popularity of Japanese Comics 2. Enactment of laws such as Text and Printed Culture Promotion Law Opportunity 3. Shift from Overseas Distribution to Local Adaptation
1.High competition from Shogakukan and Shufunotomo in overseas Threats distribution 2.Threat from global cartoon comics publishers
3.May have the liability of Origin for its publishing quality
Competition
1. Dia Nippon Printers 2.Shogakukan and Shueisha Competitors 3. Shinchosha
doc_844994459.docx