Description
SWOT ANALYSIS OF KOC HOLDING
Koc Holding
Parent Company
Koc Holding A.S.
Category
Conglomerates
Sector
Energy, automotive, consumer durables, and financial sectors
Tagline/ Slogan
Buy it before it becomes famous
USP
Going one step ahead in every area of business it does STP
Automotive, household appliances, agricultural equipment, textiles, LPG, heating devices, food, retailing, tourism, finance and insurance Segment services
Domestic and Industrial consumers of fuel and mineral oil; Commuters, transporters, government and military agencies; Users of consumer durable goods; Users of corporates and private banking; Target Group consumers of food and beverages
Considered as dedicated and responsible company offering variety of Positioning products and value addition to the society SWOT Analysis
1. Strong reputation in sectors and businesses of operation 2. Dominant position in the energy sector 3. Focus on innovation 4. The groups comprise 113 companies, 90,000 employees 5. Pricing power of the company Strength 6. Comparative cost advantage due to economies of scale
1. Decreasing cash flow from operations Weakness 2.Limited supply chain especially with respect to arrival of products
1. Increasing energy demand in Turkey 2. Upgrading project at the Izmit Refinery of Tupras 3. Fragmented market provides competitive advantage over small Opportunity competitors
1. Fluctuation in natural gas prices 2. Increasing competitive pressures 3. Increase in international competitors 4. Political risk and government regulations especially in petroleum Threats and automobile industries Competition
1. AB Electrolux 2. Akbank TAS 3. International power plc 4. Reliance Industries Ltd 5. Renault S.A. 6. Siemens A.G Competitors 7. Total S.A.
doc_759231622.docx
SWOT ANALYSIS OF KOC HOLDING
Koc Holding
Parent Company
Koc Holding A.S.
Category
Conglomerates
Sector
Energy, automotive, consumer durables, and financial sectors
Tagline/ Slogan
Buy it before it becomes famous
USP
Going one step ahead in every area of business it does STP
Automotive, household appliances, agricultural equipment, textiles, LPG, heating devices, food, retailing, tourism, finance and insurance Segment services
Domestic and Industrial consumers of fuel and mineral oil; Commuters, transporters, government and military agencies; Users of consumer durable goods; Users of corporates and private banking; Target Group consumers of food and beverages
Considered as dedicated and responsible company offering variety of Positioning products and value addition to the society SWOT Analysis
1. Strong reputation in sectors and businesses of operation 2. Dominant position in the energy sector 3. Focus on innovation 4. The groups comprise 113 companies, 90,000 employees 5. Pricing power of the company Strength 6. Comparative cost advantage due to economies of scale
1. Decreasing cash flow from operations Weakness 2.Limited supply chain especially with respect to arrival of products
1. Increasing energy demand in Turkey 2. Upgrading project at the Izmit Refinery of Tupras 3. Fragmented market provides competitive advantage over small Opportunity competitors
1. Fluctuation in natural gas prices 2. Increasing competitive pressures 3. Increase in international competitors 4. Political risk and government regulations especially in petroleum Threats and automobile industries Competition
1. AB Electrolux 2. Akbank TAS 3. International power plc 4. Reliance Industries Ltd 5. Renault S.A. 6. Siemens A.G Competitors 7. Total S.A.
doc_759231622.docx