Description
SWOT ANALYSIS OF KNOCKOUT BEER
KnockOut Beer
Parent Company
SABMiller
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Power full paisa vasool
USP
Strong refreshing taste STP
Segment
Middle age group, people who prefer strong beer
Target Group
Urban middle and upper middle executives
Positioning
Strength to cold refreshment SWOT Analysis
1. Strong brand loyalty and following in its customers 2. Global expertise of SABMiller for marketing, positioning and market penetration 3. Attractive packaging especially thermochromic label which changes color when the bottle becomes cold. This increases customer recall for the brand 4. Exceptional performance though available in limited markets Strength 5. Around 7 lakh bottles of Knock Out are consumed every day.
1.Limited availability in the market. Available only in Karnataka, Maharashtra and Andhra Pradesh 2. Low priced perceived image and lesser brand recall Weakness 3.Low consumption in urban areas
Opportunity
1. Strong beer market sengment is the fastest growing segment 2. To leverage sab's knowledge and expertise to strengthen
fundamentals of the brand 3. New market penetration and increased overall quality through SABmiller’s expertise
1. Perceived image of beer for hawkers, uncles and poor people 2. Young consumers who constitute a large chunk in market share are more into the global brands which have a premium quality 3.Global brands that are manufactured locally have brought down Threats their prices significantly so that a normal person also can afford them Competition
1. Godfather 2.Haywards Competitors 3. Kingfisher
doc_261428124.docx
SWOT ANALYSIS OF KNOCKOUT BEER
KnockOut Beer
Parent Company
SABMiller
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Power full paisa vasool
USP
Strong refreshing taste STP
Segment
Middle age group, people who prefer strong beer
Target Group
Urban middle and upper middle executives
Positioning
Strength to cold refreshment SWOT Analysis
1. Strong brand loyalty and following in its customers 2. Global expertise of SABMiller for marketing, positioning and market penetration 3. Attractive packaging especially thermochromic label which changes color when the bottle becomes cold. This increases customer recall for the brand 4. Exceptional performance though available in limited markets Strength 5. Around 7 lakh bottles of Knock Out are consumed every day.
1.Limited availability in the market. Available only in Karnataka, Maharashtra and Andhra Pradesh 2. Low priced perceived image and lesser brand recall Weakness 3.Low consumption in urban areas
Opportunity
1. Strong beer market sengment is the fastest growing segment 2. To leverage sab's knowledge and expertise to strengthen
fundamentals of the brand 3. New market penetration and increased overall quality through SABmiller’s expertise
1. Perceived image of beer for hawkers, uncles and poor people 2. Young consumers who constitute a large chunk in market share are more into the global brands which have a premium quality 3.Global brands that are manufactured locally have brought down Threats their prices significantly so that a normal person also can afford them Competition
1. Godfather 2.Haywards Competitors 3. Kingfisher
doc_261428124.docx