Description
SWOT ANALYSIS OF K'NEX
K’nex
Parent Company
K’nex
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Imagine-Build-Play
USP
World’s Most Creative Construction and Building Toys
STP
Segment
Kids having a preference for construction toys
Target Group
Kids (5-12 years) with inclination for building models
Positioning
Building Worlds through Kids Love
SWOT Analysis
1. Focus on safety standards and safe design 2. Collaboration with new popular brands like angry birds 3. Good online presence with leading e-tailers 4. Large variety of successful products with many new products being launched periodically 5. Successful relationship with Toys R Us, a retailing giant, which helped to market its products successfully Strength 6. Large price range to cater to large consumer market
1.Did not make sets licensed with popular characters initially hence suffered losses Weakness 2.Less global brand recall and also limited geographic reach
1.Can have collaborations with other toy companies, though initially it was turned down Opportunity 2.Can expand in Asian markets through online retailers
1.Intense competition from existing big brands 2.Difficulties in getting exclusive licenses 3. Changing preferences of children towards video games and out door Threats activities
Competition
1.LEGO 2.Fischertechnik Competitors 3.Meccano
doc_894441448.docx
SWOT ANALYSIS OF K'NEX
K’nex
Parent Company
K’nex
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Imagine-Build-Play
USP
World’s Most Creative Construction and Building Toys
STP
Segment
Kids having a preference for construction toys
Target Group
Kids (5-12 years) with inclination for building models
Positioning
Building Worlds through Kids Love
SWOT Analysis
1. Focus on safety standards and safe design 2. Collaboration with new popular brands like angry birds 3. Good online presence with leading e-tailers 4. Large variety of successful products with many new products being launched periodically 5. Successful relationship with Toys R Us, a retailing giant, which helped to market its products successfully Strength 6. Large price range to cater to large consumer market
1.Did not make sets licensed with popular characters initially hence suffered losses Weakness 2.Less global brand recall and also limited geographic reach
1.Can have collaborations with other toy companies, though initially it was turned down Opportunity 2.Can expand in Asian markets through online retailers
1.Intense competition from existing big brands 2.Difficulties in getting exclusive licenses 3. Changing preferences of children towards video games and out door Threats activities
Competition
1.LEGO 2.Fischertechnik Competitors 3.Meccano
doc_894441448.docx