Description
SWOT ANALYSIS OF KING'S ISLAND
King’s Island
Parent Company
Cedar Fair Entertainment Company
Category
Amusement Park/Theme Park
Sector
Tourism
Tagline/ Slogan
Thrills Connect
USP
It is the largest amusement park and water park in Midwest USA.
STP
Segment
Children and youngsters
Target Group
Young families living in and around Ohio and the rest of the USA
The park offers a mix of thrill rides and children’s rides for both children Positioning and adults
SWOT Analysis
1. It is the most visited seasonal amusement park in USA. 2. It has won Amusement Today’s “Golden Ticket Award” for the Best Kids’ Area for 11 consecutive years. 3. The owner Cedar Fair Entertainment Company is well-known for operating several amusement parks and water parks all over the US. 4. The park has as many as 80 rides, shows including 14 roller-coasters and owns a vast water park. 5. Over 3 million visitors visit the theme park annually Strength 6. Good brand presence and marketing in USA
1. The park is seasonal and operates only from April to October 2.In spite of being the best seasonal amusement park in the US, the brand is not very famous outside the US 3. It is a stand-alone theme park and doesn’t have presence anywhere Weakness else
1.The park has a huge area, which can be used to expand and innovate. 2.The availability of season tickets ensures competitive pricing. 3. The park can cash on some of its major attractions like the longest Opportunity wooden roller coaster, tallest gyro drop and best kids’ area.
1. There are many local competitors in Ohio, including Cedar Point, which is considered to be the best amusement park for roller coaster rides in the world. 2.Although it has offerings in all three areas of thrill rides, kids’ attractions and water park, it does not have specialized offerings in any one area. 3.If the park is unable to innovate and introduce more impressive rides, Threats it will lose its charm.
Competition
1. Cedar Point, Ohio 2.Coney Island, Ohio Competitors 3. Disneyland, USA
doc_693459288.docx
SWOT ANALYSIS OF KING'S ISLAND
King’s Island
Parent Company
Cedar Fair Entertainment Company
Category
Amusement Park/Theme Park
Sector
Tourism
Tagline/ Slogan
Thrills Connect
USP
It is the largest amusement park and water park in Midwest USA.
STP
Segment
Children and youngsters
Target Group
Young families living in and around Ohio and the rest of the USA
The park offers a mix of thrill rides and children’s rides for both children Positioning and adults
SWOT Analysis
1. It is the most visited seasonal amusement park in USA. 2. It has won Amusement Today’s “Golden Ticket Award” for the Best Kids’ Area for 11 consecutive years. 3. The owner Cedar Fair Entertainment Company is well-known for operating several amusement parks and water parks all over the US. 4. The park has as many as 80 rides, shows including 14 roller-coasters and owns a vast water park. 5. Over 3 million visitors visit the theme park annually Strength 6. Good brand presence and marketing in USA
1. The park is seasonal and operates only from April to October 2.In spite of being the best seasonal amusement park in the US, the brand is not very famous outside the US 3. It is a stand-alone theme park and doesn’t have presence anywhere Weakness else
1.The park has a huge area, which can be used to expand and innovate. 2.The availability of season tickets ensures competitive pricing. 3. The park can cash on some of its major attractions like the longest Opportunity wooden roller coaster, tallest gyro drop and best kids’ area.
1. There are many local competitors in Ohio, including Cedar Point, which is considered to be the best amusement park for roller coaster rides in the world. 2.Although it has offerings in all three areas of thrill rides, kids’ attractions and water park, it does not have specialized offerings in any one area. 3.If the park is unable to innovate and introduce more impressive rides, Threats it will lose its charm.
Competition
1. Cedar Point, Ohio 2.Coney Island, Ohio Competitors 3. Disneyland, USA
doc_693459288.docx