Description
SWOT ANALYSIS OF KINGFISHER BEER
Kingfisher Beer
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
The King of good times
USP
Strong Brand image of Kingfisher STP
Segment
Youth & Professional individuals
Urban Youth (Kingfisher mild)and Target Group Adults (Kingfisher strong)
For individuals who are always ready to take a break, party or just Positioning chill out SWOT Analysis
1. Strongest Worldwide Distribution System 2. Huge Finances backing from UB Group 3. Oldest & Largest Player In India 4. Worldwide known Brand with 360 degree marketing including the famous Kingfisher model calender 5. Sponsorship of major sporting events and association with Formula1 6. Excellent brand visibility and advertising makes it a top-of-themind beer brand Strength 7. Available in over 50 countries
Weakness
1.Opportunity lost due to high demand and sometimes less availability can hurt brand
2.High Concentration on Strong Beer Marketmeans market share growth is slow
1.Brand Extension Benefits 2.Global market expansion Opportunity 3.Beer consumption is increasing due to changing culture
1.High Taxes & Regulations 2.Prohibition on Advertising Threats 3.Many International Players Entering In India Competition
1.Hayward’s 2.Budweiser 3.Carlsberg Competitors 4.Heineken
doc_588946342.docx
SWOT ANALYSIS OF KINGFISHER BEER
Kingfisher Beer
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
The King of good times
USP
Strong Brand image of Kingfisher STP
Segment
Youth & Professional individuals
Urban Youth (Kingfisher mild)and Target Group Adults (Kingfisher strong)
For individuals who are always ready to take a break, party or just Positioning chill out SWOT Analysis
1. Strongest Worldwide Distribution System 2. Huge Finances backing from UB Group 3. Oldest & Largest Player In India 4. Worldwide known Brand with 360 degree marketing including the famous Kingfisher model calender 5. Sponsorship of major sporting events and association with Formula1 6. Excellent brand visibility and advertising makes it a top-of-themind beer brand Strength 7. Available in over 50 countries
Weakness
1.Opportunity lost due to high demand and sometimes less availability can hurt brand
2.High Concentration on Strong Beer Marketmeans market share growth is slow
1.Brand Extension Benefits 2.Global market expansion Opportunity 3.Beer consumption is increasing due to changing culture
1.High Taxes & Regulations 2.Prohibition on Advertising Threats 3.Many International Players Entering In India Competition
1.Hayward’s 2.Budweiser 3.Carlsberg Competitors 4.Heineken
doc_588946342.docx