Description
SWOT ANALYSIS OF KINGFISHER AIRLINES
Swot analysis
MADE BY SUNNY CHADHA HITESH MANIK
SWOT -An Overview
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?
?
A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from the Fortune 500 companies.
SWOT- Aim
The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. ? SWOT analysis groups key pieces of information into two main categories: •Internal factors - The 'strengths' and 'weaknesses' internal to the organization. •External factors - The 'opportunities' and 'threats' presented by the external environment.
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SWOT
? ?
STRENGTHS
INTERNAL
WEAKNESSES
? ?
OPPORTUNITIES
EXTERNAL
THREATS
Strengths & Weaknesses
Some Examples ? Resources: financial, intellectual, location Customer service ? Efficiency ? Competitive advantages ? Infrastructure ? Quality ? Staff
?
Management ? Price ? Delivery time ? Cost •Capacity ? Strong relationships with key industry customers ? Strong Brand and Reputation in the Market
?
Opportunity & Threats
Some Examples ? Opportunities and Threats ? Political / Legal / Economic condition ? Expectations of stakeholders ? Technology ? Public expectations ? Competitors and competitive actions
?
INTRODUCTION
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?
?
KINGFISHER IS ONE OF THE LATEST AIRLINE IN INDIA KINGFISHER ACQUIRED 46% OF THE SHARE IN AIR DECCAN DOMESTIC AIRLINE POISED TO GO INTERNATIONAL
? ? ? ?
In a short span of 2 years its market share has become 28% including Air Deccan. Personal in-flight entertainment in every seat. It was awarded the ‘Best New Airline Of the Year’ award. Already have training academy
S.W.O.T. Analysis
- Key Attraction
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- Key Problem
? ? ? ?
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?
First airline with full new fleet of aircraft Brand image with Flamboyant Personality of Vijay Mallya Unmatched in flight service Exclusive Terminal Share Deal Route rationalization
Service delivery to metros and other big cities Yet not in profit High ticket pricing High attrition in top brass
- Opportunities
? ? ? ? ?
- Threats
? ? ?
Under penetrated domestic market International market Untapped air cargo market Expanding tourism industry Fleet size expansion
Existing Operators Infrastructure issue Fuel price hike
Advertising and Branding
? ? ? ?
Hoardings Brand Ambassadors Sponsorships Event Organization
doc_997352019.ppt
SWOT ANALYSIS OF KINGFISHER AIRLINES
Swot analysis
MADE BY SUNNY CHADHA HITESH MANIK
SWOT -An Overview
?
?
?
A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from the Fortune 500 companies.
SWOT- Aim
The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. ? SWOT analysis groups key pieces of information into two main categories: •Internal factors - The 'strengths' and 'weaknesses' internal to the organization. •External factors - The 'opportunities' and 'threats' presented by the external environment.
?
SWOT
? ?
STRENGTHS
INTERNAL
WEAKNESSES
? ?
OPPORTUNITIES
EXTERNAL
THREATS
Strengths & Weaknesses
Some Examples ? Resources: financial, intellectual, location Customer service ? Efficiency ? Competitive advantages ? Infrastructure ? Quality ? Staff
?
Management ? Price ? Delivery time ? Cost •Capacity ? Strong relationships with key industry customers ? Strong Brand and Reputation in the Market
?
Opportunity & Threats
Some Examples ? Opportunities and Threats ? Political / Legal / Economic condition ? Expectations of stakeholders ? Technology ? Public expectations ? Competitors and competitive actions
?
INTRODUCTION
?
?
?
KINGFISHER IS ONE OF THE LATEST AIRLINE IN INDIA KINGFISHER ACQUIRED 46% OF THE SHARE IN AIR DECCAN DOMESTIC AIRLINE POISED TO GO INTERNATIONAL
? ? ? ?
In a short span of 2 years its market share has become 28% including Air Deccan. Personal in-flight entertainment in every seat. It was awarded the ‘Best New Airline Of the Year’ award. Already have training academy
S.W.O.T. Analysis
- Key Attraction
? ? ?
- Key Problem
? ? ? ?
?
?
First airline with full new fleet of aircraft Brand image with Flamboyant Personality of Vijay Mallya Unmatched in flight service Exclusive Terminal Share Deal Route rationalization
Service delivery to metros and other big cities Yet not in profit High ticket pricing High attrition in top brass
- Opportunities
? ? ? ? ?
- Threats
? ? ?
Under penetrated domestic market International market Untapped air cargo market Expanding tourism industry Fleet size expansion
Existing Operators Infrastructure issue Fuel price hike
Advertising and Branding
? ? ? ?
Hoardings Brand Ambassadors Sponsorships Event Organization
doc_997352019.ppt