Description
SWOT ANALYSIS OF KINGFISHER AIRLINES
Kingfisher Airlines
Parent Company
United Breweries Group
Category
Indian domestic sector
Sector
Airlines
Tagline/ Slogan
Fly The Good Times
USP
Premium Airline, High Class
STP
Segment
Passengers preferring comfort
Target Group
Corporate, Upper Middle Class
Positioning
Premium
SWOT Analysis
1. Has created a good image among Indian fliers 2. Strong backing from promoters 3. Awarded as one of the most premium domestic airlines in India 4. More than 1 million passengers catered in a year 5. Exclusive and premium advertising and sponsorship give it a high brand recall 6. It has flights to 25 Indian destinations and international flights as Strength well
1. Financial issues due to Heavy Debt Weakness 2. Laying off employees caused a bad image
Opportunity
1. Reputation of providing the best amenitites in Indian skies
2. Financial stability can improve operations 3. More domestic and international destinations
1. LCCs eatiing up the marketshare 2. Rising Fuel Costs Threats 3. Pressure from aviation committees and govt policies
Competition
Jet Airways Competitors Air India
doc_555768340.docx
SWOT ANALYSIS OF KINGFISHER AIRLINES
Kingfisher Airlines
Parent Company
United Breweries Group
Category
Indian domestic sector
Sector
Airlines
Tagline/ Slogan
Fly The Good Times
USP
Premium Airline, High Class
STP
Segment
Passengers preferring comfort
Target Group
Corporate, Upper Middle Class
Positioning
Premium
SWOT Analysis
1. Has created a good image among Indian fliers 2. Strong backing from promoters 3. Awarded as one of the most premium domestic airlines in India 4. More than 1 million passengers catered in a year 5. Exclusive and premium advertising and sponsorship give it a high brand recall 6. It has flights to 25 Indian destinations and international flights as Strength well
1. Financial issues due to Heavy Debt Weakness 2. Laying off employees caused a bad image
Opportunity
1. Reputation of providing the best amenitites in Indian skies
2. Financial stability can improve operations 3. More domestic and international destinations
1. LCCs eatiing up the marketshare 2. Rising Fuel Costs Threats 3. Pressure from aviation committees and govt policies
Competition
Jet Airways Competitors Air India
doc_555768340.docx