Description
SWOT ANALYSIS OF KIDS PREFERRED
Kids Preferred
Parent Company
Kids Preferred, Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Filled with Wonder
USP
Creative collection of soft toys for small children
STP
Segment
Kids toys and games
Target Group
Age 1-10 years upper middle class families
Using innovative toy designs to instill a love for learning through Positioning imaginative play
SWOT Analysis
1.A well-recognized brand name in the soft-toy market for small children 2.Licensed producer of toys for brands like Harley Davidson, WinnieThe-Pooh and many others given their high quality standards 3.Has a portfolio of brands including brands like Disney Strength 4.Excellent online distribution channel through Shopatron
1.Limited physical distribution through company-owned stores Weakness 2.The company has not diversified into toys for older age groups
1.Establishing a chain/ franchisee of stores to increase the brand awareness of the parent brand 2. To enter the customized toys space 3.To enter the mobile and tablet application space to leverage current Opportunity licenses
1.Threat from the duplicates market 2.Threat from the electronic devices market that are slowly eating into Threats the share of the soft toy market
3.Threat due to high dependence on licenses and lesser awareness of parent brand
Competition
1. Annalee Dolls Competitors 2. Build-A-Bear Workshop
doc_873740332.docx
SWOT ANALYSIS OF KIDS PREFERRED
Kids Preferred
Parent Company
Kids Preferred, Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Filled with Wonder
USP
Creative collection of soft toys for small children
STP
Segment
Kids toys and games
Target Group
Age 1-10 years upper middle class families
Using innovative toy designs to instill a love for learning through Positioning imaginative play
SWOT Analysis
1.A well-recognized brand name in the soft-toy market for small children 2.Licensed producer of toys for brands like Harley Davidson, WinnieThe-Pooh and many others given their high quality standards 3.Has a portfolio of brands including brands like Disney Strength 4.Excellent online distribution channel through Shopatron
1.Limited physical distribution through company-owned stores Weakness 2.The company has not diversified into toys for older age groups
1.Establishing a chain/ franchisee of stores to increase the brand awareness of the parent brand 2. To enter the customized toys space 3.To enter the mobile and tablet application space to leverage current Opportunity licenses
1.Threat from the duplicates market 2.Threat from the electronic devices market that are slowly eating into Threats the share of the soft toy market
3.Threat due to high dependence on licenses and lesser awareness of parent brand
Competition
1. Annalee Dolls Competitors 2. Build-A-Bear Workshop
doc_873740332.docx