Description
SWOT ANALYSIS OF KERRY LOGISTICS
Kerry Logistics
Parent Company
Kerry Logistics
Category
Freight forwarding, express parcel delivery and contract logistics
Sector
Transportation & Logistics
Tagline/ Slogan
Your Problems Our Solutions
USP
Expertise in the Dangerous Good and Non-Dangerous Goods sectors
STP
Segment
Businesses with need of national & international transportation
Electronics & Technology, Fashion, FMCG, Food & Beverage, Target Group Automotive, Pharmaceutical & Healthcare, Industrial chemicals
Positioning
Leading logistics brand in Hong Kong
SWOT Analysis
1. It has won the ‘Logistics Company Award’ at ‘The Outstanding Brand Awards 2012’ 2. Consistent investment in assets 3. Strong focus in Chinese market 4. It has offices in 23 countries with over 16,000 employees and a transportation fleet of 8,000 vehicles 5. It has won the award for Asian 3PL of the Year at the prestigious Strength Supply Chain Asia Logistics Awards in Shanghai
1. Capital-intensive business model that gradually generates cash flow but requires large upfront capital outlay 2. Despite excellent performance, the brand recall is limited and lesser Weakness that global giants
1.It can expand through mergers & acquisitions in various sectors 2.It can target outside market effectively since it has presence in many Opportunity sectors
1. Japan’s devastating earthquake Threats 2. Growing exposure to the volatile Chinese market 3. Weak global economic conditions and the governments’ austerity
measures
Competition
1.DHL 2.Panalpina Competitors 3.C.H.Robinson
doc_120981448.docx
SWOT ANALYSIS OF KERRY LOGISTICS
Kerry Logistics
Parent Company
Kerry Logistics
Category
Freight forwarding, express parcel delivery and contract logistics
Sector
Transportation & Logistics
Tagline/ Slogan
Your Problems Our Solutions
USP
Expertise in the Dangerous Good and Non-Dangerous Goods sectors
STP
Segment
Businesses with need of national & international transportation
Electronics & Technology, Fashion, FMCG, Food & Beverage, Target Group Automotive, Pharmaceutical & Healthcare, Industrial chemicals
Positioning
Leading logistics brand in Hong Kong
SWOT Analysis
1. It has won the ‘Logistics Company Award’ at ‘The Outstanding Brand Awards 2012’ 2. Consistent investment in assets 3. Strong focus in Chinese market 4. It has offices in 23 countries with over 16,000 employees and a transportation fleet of 8,000 vehicles 5. It has won the award for Asian 3PL of the Year at the prestigious Strength Supply Chain Asia Logistics Awards in Shanghai
1. Capital-intensive business model that gradually generates cash flow but requires large upfront capital outlay 2. Despite excellent performance, the brand recall is limited and lesser Weakness that global giants
1.It can expand through mergers & acquisitions in various sectors 2.It can target outside market effectively since it has presence in many Opportunity sectors
1. Japan’s devastating earthquake Threats 2. Growing exposure to the volatile Chinese market 3. Weak global economic conditions and the governments’ austerity
measures
Competition
1.DHL 2.Panalpina Competitors 3.C.H.Robinson
doc_120981448.docx