Description
SWOT ANALYSIS OF KERRY GROUP

Kerry Group

Parent Company

Kerry Group, Plc.

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Brands that deliver

Its worldwide facilities and unrivalled technical support network guarantees that its highly acclaimed ingredient systems and technologies are available to food processor or foodservice companies USP in all markets. STP

Business segments: Ingredients incorporating Culinary, Flavours and Segment Bio-Science, Consumer Foods, Agribusiness and Dairies

Agribusiness: Food sector, Animal feed sector, Drinks sector Consumer Foods & Dairies Consumers of branded & private labeled Target Group food products

Committed to evolving food and developing brands that deliver, time Positioning and time again SWOT Analysis

1. Established global processing and technical network with an ingredients portfolio extending to some nine thousand products to food processor and foodservice markets in over 120 different countries 2. Core technological strengths in savory ingredients, sweet ingredients, food coating systems, nutritional systems and specialty protein applications 3. An unrivalled national service to the independent convenience Strength sector, in both the UK and Ireland 4. Close working relationships with retail customers to develop

mutually successful, private label business 5. One of the leading consumer brands in Ireland and Europe

1.Input cost volatility due to raw material pricing being impacted by adverse crop production conditions 2. Limited market share and Pressure from competitive markets Weakness 3.Ingredients and Flavours market is highly fragmented

1.Growth in demand for convenient ‘ready-to-use’ foods to match modern lifestyles and for fresh natural food products 2.Growing Ingredients and Flavours market Opportunity 3. Tapping global capability via emerging markets & global customers

1.Food industry supply and demand issues 2.Commodity cost inflationary momentum Threats 3.Impact of foreign exchange fluctuations Competition

1.Associated British Foods Plc. 2.Greencore Group Plc. Competitors 3. Westbury Dairies Limited



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