Description
SWOT ANALYSIS OF KEPPEL CORPORATION
Keppel Corporation
Parent Company
Keppel Corporation
Category
Conglomerate
Sector
Investment holding and management group
Tagline/ Slogan
Be as One; Strong Values, Strong People
USP
Passion, Integrity, Customer Focus, Safety, Agility & Innovativeness STP
Offshore and marine, infrastructure, property, and investment Segment businesses
Shipping industry, Process industries, Government agencies, Business Target Group organizations, Oil and gas industries
Positioning
Profitability, Safety and innovation SWOT Analysis
1. Strong market position in key businesses providing competitive advantage with operations in over 30 countries 2. Favorable business mix 3. Sustainability initiatives – solid waste management, green energy investments, etc. 4. Global leader in offshore rig design, construction and repair, ship repair, and conversion 5. Over 35,000 people are a part of its workforce 6. It has a strong presence in Offshore & Marine industry, Strength Infrastructure, Property and Investment
1. Geographic concentration with majority revenue from Singapore 2. Decrease in revenue from ASEAN countries, which are growing Weakness economies
1. Positive trend in the production and floating accommodation semisubmersible markets – with global energy demand growth is expected to grow significantly 2. High order contracts likely to benefit the group's financial performance Opportunity 3. Venturing into clean energy production
1. Intense competition Threats 2. Government regulations and environmental issues Competition
1. CITIC Pacific Ltd. 2. Hutchison Whampoa Limited 3. Kawasaki Heavy Industries, Ltd. 4. Mitsubishi Heavy Industries, Ltd. 5. Singapore Technologies Engineering Ltd Competitors 6. Mitsui Engineering & Shipbuilding Co., Ltd.
doc_638558644.docx
SWOT ANALYSIS OF KEPPEL CORPORATION
Keppel Corporation
Parent Company
Keppel Corporation
Category
Conglomerate
Sector
Investment holding and management group
Tagline/ Slogan
Be as One; Strong Values, Strong People
USP
Passion, Integrity, Customer Focus, Safety, Agility & Innovativeness STP
Offshore and marine, infrastructure, property, and investment Segment businesses
Shipping industry, Process industries, Government agencies, Business Target Group organizations, Oil and gas industries
Positioning
Profitability, Safety and innovation SWOT Analysis
1. Strong market position in key businesses providing competitive advantage with operations in over 30 countries 2. Favorable business mix 3. Sustainability initiatives – solid waste management, green energy investments, etc. 4. Global leader in offshore rig design, construction and repair, ship repair, and conversion 5. Over 35,000 people are a part of its workforce 6. It has a strong presence in Offshore & Marine industry, Strength Infrastructure, Property and Investment
1. Geographic concentration with majority revenue from Singapore 2. Decrease in revenue from ASEAN countries, which are growing Weakness economies
1. Positive trend in the production and floating accommodation semisubmersible markets – with global energy demand growth is expected to grow significantly 2. High order contracts likely to benefit the group's financial performance Opportunity 3. Venturing into clean energy production
1. Intense competition Threats 2. Government regulations and environmental issues Competition
1. CITIC Pacific Ltd. 2. Hutchison Whampoa Limited 3. Kawasaki Heavy Industries, Ltd. 4. Mitsubishi Heavy Industries, Ltd. 5. Singapore Technologies Engineering Ltd Competitors 6. Mitsui Engineering & Shipbuilding Co., Ltd.
doc_638558644.docx