Description
SWOT ANALYSIS OF KENNER PRODUCTS
Kenner Products
Parent Company
Hasbro Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
It’s Kenner! It’s Fun!
USP
Toy gun that blew bubbles
STP
Segment
Toys and games for young children
Target Group
Kids and children from urban areas
Positioning
Innovative and colorful quality products which are fun for kids
SWOT Analysis
1. First company to use nationwide television advertising 2. Many of its products like Bubble rocket, Give a Show projector were successful for decades 3. Was widely recognised as a brand even on TV shows and had a good Strength brand recall
1.Discontinuation of the brand name 2.Products merged into Hasbro and no independent products available 3. Untimely death of owners left it without proper management and Weakness direction
1.Can expand into markets other than US 2.Can take licenses for popular products Opportunity 3. Revival of brand by systematic product innovation and marketing
1.Intense competition in spite of successful products 2. Increasing preference of kids towards outdoor sports and video Threats games
Competition
1.Gund Competitors 2.Bandai, Inc.
doc_403635723.docx
SWOT ANALYSIS OF KENNER PRODUCTS
Kenner Products
Parent Company
Hasbro Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
It’s Kenner! It’s Fun!
USP
Toy gun that blew bubbles
STP
Segment
Toys and games for young children
Target Group
Kids and children from urban areas
Positioning
Innovative and colorful quality products which are fun for kids
SWOT Analysis
1. First company to use nationwide television advertising 2. Many of its products like Bubble rocket, Give a Show projector were successful for decades 3. Was widely recognised as a brand even on TV shows and had a good Strength brand recall
1.Discontinuation of the brand name 2.Products merged into Hasbro and no independent products available 3. Untimely death of owners left it without proper management and Weakness direction
1.Can expand into markets other than US 2.Can take licenses for popular products Opportunity 3. Revival of brand by systematic product innovation and marketing
1.Intense competition in spite of successful products 2. Increasing preference of kids towards outdoor sports and video Threats games
Competition
1.Gund Competitors 2.Bandai, Inc.
doc_403635723.docx