Description
SWOT ANALYSIS OF KELLOGGS ALL-BRAN
Kelloggs All-Bran
Parent Company
Kelloggs
Category
Breakfast cereal
Sector
Food and beverages
Tagline/ Slogan
Feel lighter and more energetic
USP
A high fibre product well made for digestive system
STP
Segment
Food- breakfast cereal
Target Group
Middle to high income health conscious families
Positioning
Delicious, nutritious fibre rich morning breakfast
SWOT Analysis
1. Product contains soluble fiber which reduces chance of heart attacks 2.Provides over the half daily requirement of dietary fibre 3.A product with 13 vitamins and minerals and low in carbohydrates and fats Strength 4.Promotion through “seven day promise” campaign
1. Some consumers not receptive to fibre like taste of All- Bran 2. Product is priced bit high Weakness 3. All- Bran is not sweet in taste; People prefer sweetened cereals.
1. Combination of All-Bran cereal with other cereals to add flavors Opportunity 2. Tie- up with health or cookery shows
1. Increasing competition in the growing fast to cook breakfast segment Threats 2. Food regulations by the government
Competition
1. Red river cereal 2. Quaker corn bran cereal 3. Cheerios 4. Nestle fitnesse Competitors 5. Uncle Sam
doc_542548776.docx
SWOT ANALYSIS OF KELLOGGS ALL-BRAN
Kelloggs All-Bran
Parent Company
Kelloggs
Category
Breakfast cereal
Sector
Food and beverages
Tagline/ Slogan
Feel lighter and more energetic
USP
A high fibre product well made for digestive system
STP
Segment
Food- breakfast cereal
Target Group
Middle to high income health conscious families
Positioning
Delicious, nutritious fibre rich morning breakfast
SWOT Analysis
1. Product contains soluble fiber which reduces chance of heart attacks 2.Provides over the half daily requirement of dietary fibre 3.A product with 13 vitamins and minerals and low in carbohydrates and fats Strength 4.Promotion through “seven day promise” campaign
1. Some consumers not receptive to fibre like taste of All- Bran 2. Product is priced bit high Weakness 3. All- Bran is not sweet in taste; People prefer sweetened cereals.
1. Combination of All-Bran cereal with other cereals to add flavors Opportunity 2. Tie- up with health or cookery shows
1. Increasing competition in the growing fast to cook breakfast segment Threats 2. Food regulations by the government
Competition
1. Red river cereal 2. Quaker corn bran cereal 3. Cheerios 4. Nestle fitnesse Competitors 5. Uncle Sam
doc_542548776.docx