Description
SWOT ANALYSIS OF KELLOGG KRAVE
‘Kellogg’s Krave’
Parent Company
Kellogg’s
Category
Breakfast cereal
Sector
Food and beverages
Tagline/ Slogan
Choc0late chocolate Yum yum
USP
New type of breakfast cereal
STP
Segment
Food- breakfast cereal
Target Group
Family looking for tasty chocolaty breakfast
Positioning
Irresistible chocolaty cereal
SWOT Analysis
1. A new type of snack with crunch outside and soft chocolate inside 2. Can be eaten dry or even with milk Strength 3. Come in two flavors chocolate and double chocolate
1. Can eat into Kellogg’s other chocolaty cereal 2. Some consumer find chocolate amount is less Weakness 3. A product priced higher
1. Increasing income lead to consumer spend on higher priced breakfast 2. Change in lifestyle of consumers , lack of time increase consumption of readymade food Opportunity 3. Tie-up with restaurants and hotels
4. Various other flavors and cream mixtures can be experimented
1. Increasing competition in readymade breakfast segment Threats 2. Food regulations by government
Competition
1. Torto magic tiger 2. Tilo’s bio choco crunchy 3. Choco Snaps 4. Choco Bombs Competitors 5. Cadbury bytes
doc_187814966.docx
SWOT ANALYSIS OF KELLOGG KRAVE
‘Kellogg’s Krave’
Parent Company
Kellogg’s
Category
Breakfast cereal
Sector
Food and beverages
Tagline/ Slogan
Choc0late chocolate Yum yum
USP
New type of breakfast cereal
STP
Segment
Food- breakfast cereal
Target Group
Family looking for tasty chocolaty breakfast
Positioning
Irresistible chocolaty cereal
SWOT Analysis
1. A new type of snack with crunch outside and soft chocolate inside 2. Can be eaten dry or even with milk Strength 3. Come in two flavors chocolate and double chocolate
1. Can eat into Kellogg’s other chocolaty cereal 2. Some consumer find chocolate amount is less Weakness 3. A product priced higher
1. Increasing income lead to consumer spend on higher priced breakfast 2. Change in lifestyle of consumers , lack of time increase consumption of readymade food Opportunity 3. Tie-up with restaurants and hotels
4. Various other flavors and cream mixtures can be experimented
1. Increasing competition in readymade breakfast segment Threats 2. Food regulations by government
Competition
1. Torto magic tiger 2. Tilo’s bio choco crunchy 3. Choco Snaps 4. Choco Bombs Competitors 5. Cadbury bytes
doc_187814966.docx