Description
SWOT ANALYSIS OF K SERA SERA PRODUCTIONS
K Sera Sera Productions
Parent Company
K Sera Sera Productions Ltd
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
USP
Visionary and hugely successful media and entertainment group
STP
Segment
Cinema Watching Audience
Target Group
Cinema Watching Audience needing comfort and advanced technology
Positioning
Contemporary Serious Entertainment Cinema
SWOT Analysis
1. Boasts of known directors like Ram Gopal Verma 2. New Creative Talent 3. Company has conceptualized and designed state of art theatres, "K Sera Sera's Miniplex" 4. K Sera Sera has launched high definition Cinema Projection Technology via satellite, under SkyCinex brand. The new technology enables to download high quality "digitally mastered content" via Strength satellite to its highly secured servers installed in theatres.
1. Margins and market share is lesser due to many competitors in the market Weakness 2. Not enough production of movies in the recent past
1. Venturing into commercial cinemas and signing other Bollywood stars 2. Alliance with regional cinemas for dubbing and capturing entertainment genre Opportunity 3. Exploring 3D and high-technology genre
1. Too much customer focused industry drives intense competition 2. High Infrastructure cost Threats 3. Colliding of dates around festivals drives the competiion
Competition
1. Adlabs 2. PVR Competitors 3. Big Cinemas
doc_881726166.docx
SWOT ANALYSIS OF K SERA SERA PRODUCTIONS
K Sera Sera Productions
Parent Company
K Sera Sera Productions Ltd
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
USP
Visionary and hugely successful media and entertainment group
STP
Segment
Cinema Watching Audience
Target Group
Cinema Watching Audience needing comfort and advanced technology
Positioning
Contemporary Serious Entertainment Cinema
SWOT Analysis
1. Boasts of known directors like Ram Gopal Verma 2. New Creative Talent 3. Company has conceptualized and designed state of art theatres, "K Sera Sera's Miniplex" 4. K Sera Sera has launched high definition Cinema Projection Technology via satellite, under SkyCinex brand. The new technology enables to download high quality "digitally mastered content" via Strength satellite to its highly secured servers installed in theatres.
1. Margins and market share is lesser due to many competitors in the market Weakness 2. Not enough production of movies in the recent past
1. Venturing into commercial cinemas and signing other Bollywood stars 2. Alliance with regional cinemas for dubbing and capturing entertainment genre Opportunity 3. Exploring 3D and high-technology genre
1. Too much customer focused industry drives intense competition 2. High Infrastructure cost Threats 3. Colliding of dates around festivals drives the competiion
Competition
1. Adlabs 2. PVR Competitors 3. Big Cinemas
doc_881726166.docx