Description
SWOT ANALYSIS OF JET AIRWAYS
Jet Airways Parent Company Category Sector Tagline/ Slogan USP STP Segment Target Group Positioning SWOT Analysis Tailwinds Limited Indian domestic sector Airlines The Joy of Flying Premium Airline, High Class STP Passengers preferring comfort Corporate, Upper Middle Class Premium SWOT Analysis 1. Has created a good image among the Indian fliers 2. Trusted Airline by the Corporates 3. One of the biggest Indian airline companies with over 13,000 employees 4. Operations in over 75 Indian cities and over 400 daily flights 5. Top of the mind brand due to excellent operations and marketing Strength 6. It also has international destinations in nearly 20 countries 1. Competition from the LCCs and other competitors means market share growth is tough Weakness Opportunity 2. Presence of other airlines on international routes making it difficult to have significant market share 1. Strongly positioned in the International routes
2. Has presence in every segment 3. Increasing number of people opting to travel by airlines 1. LCCs eatiing up the marketshare 2. Rising Fuel Costs and Labour Costs Threats 3. Unfavorable Govt policies and aviation regulations Competition Kingfisher Competitors Air India
doc_181892043.docx
SWOT ANALYSIS OF JET AIRWAYS
Jet Airways Parent Company Category Sector Tagline/ Slogan USP STP Segment Target Group Positioning SWOT Analysis Tailwinds Limited Indian domestic sector Airlines The Joy of Flying Premium Airline, High Class STP Passengers preferring comfort Corporate, Upper Middle Class Premium SWOT Analysis 1. Has created a good image among the Indian fliers 2. Trusted Airline by the Corporates 3. One of the biggest Indian airline companies with over 13,000 employees 4. Operations in over 75 Indian cities and over 400 daily flights 5. Top of the mind brand due to excellent operations and marketing Strength 6. It also has international destinations in nearly 20 countries 1. Competition from the LCCs and other competitors means market share growth is tough Weakness Opportunity 2. Presence of other airlines on international routes making it difficult to have significant market share 1. Strongly positioned in the International routes
2. Has presence in every segment 3. Increasing number of people opting to travel by airlines 1. LCCs eatiing up the marketshare 2. Rising Fuel Costs and Labour Costs Threats 3. Unfavorable Govt policies and aviation regulations Competition Kingfisher Competitors Air India
doc_181892043.docx