Description
SWOT ANALYSIS OF JAPAN AIRLINES
Japan Airlines Parent Company Category Sector Tagline/ Slogan Japan Airlines Co Ltd (JAL) International Airlines Dream Skywards One of the top largest airline in world and official sponsor of Japan's national football team STP Segment Target Group Positioning Leisure travelers / cost conscious travelers Upper middle class / middle class Value for money SWOT Analysis 1. Japan Airlines is seeking an IPO listing becoming one of the biggest companies globally 2. Provides services to 220 destinations in 35 countries world wide and hence has a strong global presence 3. The airline and four of its subsidiaries cater to different customer segments from Leisure to cost conscious travelers 4. Carried over 50 million passengers annually 1. After filing for bankruptcy it had to cut its employee strength by one third of its total employees 2. Brand awareness and lesser than major global airlines 3. It has a complex business structure making it a bit difficult to quickly adapt to changes 1. Growing airline passenger traffic in Asia-Pacific
USP
Strength
Weakness Opportunity
2. Partnership with AEON 3. Increase service to more international destinations via codesharing agreements 1. Recent Tsunami in Japan decreased the number air travels going in Japan drastically 2. Rising fuel cost and labor cost 3.Political tenses between Japan and China are making it difficult for Japan Airlines to fly over the East China sea Competition 1. Delta Airlines 2. Singapore Airlines 3. All Nippon Airlines
Threats
Competitors
doc_291670488.docx
SWOT ANALYSIS OF JAPAN AIRLINES
Japan Airlines Parent Company Category Sector Tagline/ Slogan Japan Airlines Co Ltd (JAL) International Airlines Dream Skywards One of the top largest airline in world and official sponsor of Japan's national football team STP Segment Target Group Positioning Leisure travelers / cost conscious travelers Upper middle class / middle class Value for money SWOT Analysis 1. Japan Airlines is seeking an IPO listing becoming one of the biggest companies globally 2. Provides services to 220 destinations in 35 countries world wide and hence has a strong global presence 3. The airline and four of its subsidiaries cater to different customer segments from Leisure to cost conscious travelers 4. Carried over 50 million passengers annually 1. After filing for bankruptcy it had to cut its employee strength by one third of its total employees 2. Brand awareness and lesser than major global airlines 3. It has a complex business structure making it a bit difficult to quickly adapt to changes 1. Growing airline passenger traffic in Asia-Pacific
USP
Strength
Weakness Opportunity
2. Partnership with AEON 3. Increase service to more international destinations via codesharing agreements 1. Recent Tsunami in Japan decreased the number air travels going in Japan drastically 2. Rising fuel cost and labor cost 3.Political tenses between Japan and China are making it difficult for Japan Airlines to fly over the East China sea Competition 1. Delta Airlines 2. Singapore Airlines 3. All Nippon Airlines
Threats
Competitors
doc_291670488.docx