Description
SWOT ANALYSIS OF JAKKS PACIFIC
Jakks Pacific
Parent Company
Jakks Pacific Inc.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
JAKKS is an award-winning licensee of several hundred nationally and USP internationally known trademarks like Star Wars, Nickelodeon etc
STP
Segment
Kids toys
Target Group
Ages 4-16 years upper middle class
Positioning
Leader In plug-and-play TV games
SWOT Analysis
1.Diverse product range from dolls, action figures to plug-and-play TV games 2.Licensee of leading trademarks like Hello Kitty, Star Wars, Nickelodeon 3.Excellent brand recall due to brands like Disney, Fisher Price under its umbrella 4.The company has many innovative products and hence does not depend on any one line of toys Strength 5. Strong association with reknowned toy brands
1.Plug-and-play TV games produced are obsolete when compared to new-age products like the Wii 2.Lack of dedicated stores Weakness 3.Lacking presence in international markets
1.Further expansion into consumer products due to shield against the volatility of the toy business 2.Revitalize the TV games segment and try to attract young adults as Opportunity well
3.Introduce franchisee of stores to enable better distribution and brand visibility
1. Gaming consoles like Sony’s Play station have eaten up a major share of the plug-and-play market 2.The toy segment is very volatile and toys can go out of fashion very fast Threats 3.Tablet and mobile phone applications
Competition
1. Hasbro Competitors 2. Mattel
doc_249086751.docx
SWOT ANALYSIS OF JAKKS PACIFIC
Jakks Pacific
Parent Company
Jakks Pacific Inc.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
JAKKS is an award-winning licensee of several hundred nationally and USP internationally known trademarks like Star Wars, Nickelodeon etc
STP
Segment
Kids toys
Target Group
Ages 4-16 years upper middle class
Positioning
Leader In plug-and-play TV games
SWOT Analysis
1.Diverse product range from dolls, action figures to plug-and-play TV games 2.Licensee of leading trademarks like Hello Kitty, Star Wars, Nickelodeon 3.Excellent brand recall due to brands like Disney, Fisher Price under its umbrella 4.The company has many innovative products and hence does not depend on any one line of toys Strength 5. Strong association with reknowned toy brands
1.Plug-and-play TV games produced are obsolete when compared to new-age products like the Wii 2.Lack of dedicated stores Weakness 3.Lacking presence in international markets
1.Further expansion into consumer products due to shield against the volatility of the toy business 2.Revitalize the TV games segment and try to attract young adults as Opportunity well
3.Introduce franchisee of stores to enable better distribution and brand visibility
1. Gaming consoles like Sony’s Play station have eaten up a major share of the plug-and-play market 2.The toy segment is very volatile and toys can go out of fashion very fast Threats 3.Tablet and mobile phone applications
Competition
1. Hasbro Competitors 2. Mattel
doc_249086751.docx