Description
SWOT ANALYSIS OF JAGUAR XF
Jaguar XF Parent Company Category Sector Jaguar Premium Luxury Cars Automobiles Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace. The Jaguar XF is a mid-size luxury car / sports saloon STP Segment Target Group Positioning Ultra premium luxury automobile segment Rich businessmen and Royal families A car full of performance, grace and luxury SWOT Analysis 1. High product Quality, rich culture identity and strong global brand value 2. Popular Image of luxury brand 3.Good, crisp quality advertising 4. A modified XFR acquired a new Jaguar record of 225.675 mph (363.189 km/h) 5. Recognised with ‘Car of the Year’ and ‘Executive Car of the Year’ awards 1. Lack a variety product range as compared to competitors 2. Highly priced, hence limited targeted audience 3. Competitors like Mercedes and BMW have a comparatively higher brand presence 1. Emerging economies like India, China, Russia apart from USA
Tagline/ Slogan USP
Strength
Weakness Opportunity
and Europe 2. Hybrid models of luxury cars is an untapped market 1. Strong competition from international automobile brands 2. Dependence on government policies and rising fuel prices 3. Financial instability causes steep downfall in premium car segment Competition 1. BMW 2.Mercedes Benz SLK 3.Audi R8 4. Aston Martin
Threats
Competitors
doc_693130125.docx
SWOT ANALYSIS OF JAGUAR XF
Jaguar XF Parent Company Category Sector Jaguar Premium Luxury Cars Automobiles Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace. The Jaguar XF is a mid-size luxury car / sports saloon STP Segment Target Group Positioning Ultra premium luxury automobile segment Rich businessmen and Royal families A car full of performance, grace and luxury SWOT Analysis 1. High product Quality, rich culture identity and strong global brand value 2. Popular Image of luxury brand 3.Good, crisp quality advertising 4. A modified XFR acquired a new Jaguar record of 225.675 mph (363.189 km/h) 5. Recognised with ‘Car of the Year’ and ‘Executive Car of the Year’ awards 1. Lack a variety product range as compared to competitors 2. Highly priced, hence limited targeted audience 3. Competitors like Mercedes and BMW have a comparatively higher brand presence 1. Emerging economies like India, China, Russia apart from USA
Tagline/ Slogan USP
Strength
Weakness Opportunity
and Europe 2. Hybrid models of luxury cars is an untapped market 1. Strong competition from international automobile brands 2. Dependence on government policies and rising fuel prices 3. Financial instability causes steep downfall in premium car segment Competition 1. BMW 2.Mercedes Benz SLK 3.Audi R8 4. Aston Martin
Threats
Competitors
doc_693130125.docx