Description
SWOT ANALYSIS OF JACK AND JONES
Jack and Jones
Parent Company
BestSeller
Category
Footwear and apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
In Jeans we Trust
USP
Cool, Casual, Confident STP
Segment
Fashion Conscious Men
Target Group
Urban young men
Positioning
Creating your own Style SWOT Analysis
1. Part of BestSellers which employs more than 15,000 employees 2. Has the backing of a strong Parent group 3. Fair Trade certified Product 4. Available through BestSeller 5700 outlets in over 43 countries 5. One of the biggest fashion brands in Europe 6. Good advertising and brand visibility through VCs and print ad Strength campaigns
1.High Costs of Brand Protection and fighting competition Weakness 2.Brand Presence not very strong in all the nations
1.Growing Casual Wear market globally Opportunity 2.Low cost of Production in emerging countries
Threats
1.Saturation of Jeans Market 2.Fast changing consumer tastes
3.Increasing competition from other brands 4.Product Substitution and cheaper imitations Competition
1.Levi’s 2.Wrangler Competitors 3.Tommy Hilfiger
doc_566540133.docx
SWOT ANALYSIS OF JACK AND JONES
Jack and Jones
Parent Company
BestSeller
Category
Footwear and apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
In Jeans we Trust
USP
Cool, Casual, Confident STP
Segment
Fashion Conscious Men
Target Group
Urban young men
Positioning
Creating your own Style SWOT Analysis
1. Part of BestSellers which employs more than 15,000 employees 2. Has the backing of a strong Parent group 3. Fair Trade certified Product 4. Available through BestSeller 5700 outlets in over 43 countries 5. One of the biggest fashion brands in Europe 6. Good advertising and brand visibility through VCs and print ad Strength campaigns
1.High Costs of Brand Protection and fighting competition Weakness 2.Brand Presence not very strong in all the nations
1.Growing Casual Wear market globally Opportunity 2.Low cost of Production in emerging countries
Threats
1.Saturation of Jeans Market 2.Fast changing consumer tastes
3.Increasing competition from other brands 4.Product Substitution and cheaper imitations Competition
1.Levi’s 2.Wrangler Competitors 3.Tommy Hilfiger
doc_566540133.docx