Description
SWOT ANALYSIS OF IZOD
IZOD
Parent Company
Philips-Van Huesen
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
IZOD is color
The perfect blend of form, function & fashion. Its polished causal USP appeal reveals a comfortable and relaxed attitude STP
People who want to wear rich –energetic clothes with a rich element Segment of sportish touch to their apparel.
Men and women who have semi-high purchasing power and an avid Target Group sports fan, who like to show a status symbol through their apparel.
A stylish brand with a sporty look which people can wear in an Positioning affordable price. SWOT Analysis
1. The brand has over 200 stores all over the world and employs over 10000 people all over the world. 2. The brand is a leader in fashion-forward sportswear segment all over the world. 3. The brand is known for its polo’s and especially the crest logo, which is very famous. 4. The brand has rich association in the past and has produced clothes with designers like Bernard Lacoste 5. The brand has a rich clientele which include late American President John .F. Kennedy, Bing Crosby, Dwight Eisenhower Strength 6. The brand has been always involved in sports activities and sponsored many tournaments, and currently sponsoring the Indy car
500 series
1.The brand has not established itself in the e-commerce arena that well 2.The brand has too much focus on polo wear, where it has lost out Weakness market share on other kinds of apparel
1.Since the brand is involved in sports, it can enter the league of producing sports equipment’s in golf 2.Expansion into the south –east Asian countries where the demand Opportunity of Izod products are relatively higher
1.Existing competition from Brands like Ralph Lauren, Paul and Shark in the segment is growing day by day Threats 2.Rising Raw material costs in the USA can be a pricing issue Competition
1.Gant USA 2.Ralph Lauren Competitors 3.Lacoste
doc_859144790.docx
SWOT ANALYSIS OF IZOD
IZOD
Parent Company
Philips-Van Huesen
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
IZOD is color
The perfect blend of form, function & fashion. Its polished causal USP appeal reveals a comfortable and relaxed attitude STP
People who want to wear rich –energetic clothes with a rich element Segment of sportish touch to their apparel.
Men and women who have semi-high purchasing power and an avid Target Group sports fan, who like to show a status symbol through their apparel.
A stylish brand with a sporty look which people can wear in an Positioning affordable price. SWOT Analysis
1. The brand has over 200 stores all over the world and employs over 10000 people all over the world. 2. The brand is a leader in fashion-forward sportswear segment all over the world. 3. The brand is known for its polo’s and especially the crest logo, which is very famous. 4. The brand has rich association in the past and has produced clothes with designers like Bernard Lacoste 5. The brand has a rich clientele which include late American President John .F. Kennedy, Bing Crosby, Dwight Eisenhower Strength 6. The brand has been always involved in sports activities and sponsored many tournaments, and currently sponsoring the Indy car
500 series
1.The brand has not established itself in the e-commerce arena that well 2.The brand has too much focus on polo wear, where it has lost out Weakness market share on other kinds of apparel
1.Since the brand is involved in sports, it can enter the league of producing sports equipment’s in golf 2.Expansion into the south –east Asian countries where the demand Opportunity of Izod products are relatively higher
1.Existing competition from Brands like Ralph Lauren, Paul and Shark in the segment is growing day by day Threats 2.Rising Raw material costs in the USA can be a pricing issue Competition
1.Gant USA 2.Ralph Lauren Competitors 3.Lacoste
doc_859144790.docx