Description
SWOT ANALYSIS OF ITC LIMITED
ITC Limited
Parent Company
ITC Limited
Category
Consumer Products, Hotels & Services
Sector
FMCG
Tagline/ Slogan
100 Inspiring years; 100 years 1 mission India first
USP
ITC is rated among the World's Best Big Companies STP
Segment
Products and services for daily needs
Target Group
Every Indian household especially the middle class
Positioning
Enduring Value. For the Nation. For the Shareholder. SWOT Analysis
1. ITC has a strong and experienced management 2. Strong brand presence, excellent products advertising 3. Diversified product and services portfolio which includes FMCG, Hotel chains, paper & packaging and agri-business 4. Over 6500 E-Choupal CSR activities and sustainability initiatives enhance ITC’s brand image reaching over 4 million farmers 5. ITC limited employees over 25,000 people Strength 6. Excellent research and development facilities
1. ITC is still dependant on its tobacco revenues and people have cheaper substitutes and other brands Weakness 2.Hotel industry has not been able to create a huge market share
1. Tap rural markets and increase penetration in urban areas Opportunity 2.Mergers and acquisitions to strengthen the brand 3.Increasing purchasing power of people thereby increasing demand
4. More publicity of hotel chains to increase market share
1. Strict govt regulations and policies regarding cigarettes 2.Intense and increasing competition amongst other FMCG companies and hotel chains Threats 3.FDI in retail thereby allowing international brands Competition
1. Marico 2. L'Oréal 3. Nirma Ltd 4. HUL 5. Colgate-Palmolive 6. Procter and Gamble Competitors 7. Dabur
doc_973337743.docx
SWOT ANALYSIS OF ITC LIMITED
ITC Limited
Parent Company
ITC Limited
Category
Consumer Products, Hotels & Services
Sector
FMCG
Tagline/ Slogan
100 Inspiring years; 100 years 1 mission India first
USP
ITC is rated among the World's Best Big Companies STP
Segment
Products and services for daily needs
Target Group
Every Indian household especially the middle class
Positioning
Enduring Value. For the Nation. For the Shareholder. SWOT Analysis
1. ITC has a strong and experienced management 2. Strong brand presence, excellent products advertising 3. Diversified product and services portfolio which includes FMCG, Hotel chains, paper & packaging and agri-business 4. Over 6500 E-Choupal CSR activities and sustainability initiatives enhance ITC’s brand image reaching over 4 million farmers 5. ITC limited employees over 25,000 people Strength 6. Excellent research and development facilities
1. ITC is still dependant on its tobacco revenues and people have cheaper substitutes and other brands Weakness 2.Hotel industry has not been able to create a huge market share
1. Tap rural markets and increase penetration in urban areas Opportunity 2.Mergers and acquisitions to strengthen the brand 3.Increasing purchasing power of people thereby increasing demand
4. More publicity of hotel chains to increase market share
1. Strict govt regulations and policies regarding cigarettes 2.Intense and increasing competition amongst other FMCG companies and hotel chains Threats 3.FDI in retail thereby allowing international brands Competition
1. Marico 2. L'Oréal 3. Nirma Ltd 4. HUL 5. Colgate-Palmolive 6. Procter and Gamble Competitors 7. Dabur
doc_973337743.docx