Description
SWOT ANALYSIS OF ISUZU MOTORS
Isuzu Motors Parent Company Category Sector Tagline/ Slogan Isuzu Motors Commercial Vehicles Automobiles Isuzu is one of the largest manufacturers of medium and heavy duty trucks STP Segment Target Group Positioning Commercial Vehicle services and Mass Market Small industries and logistics companies Japanese technology with high performance vehicles SWOT Analysis 1. Known for diesel engines & commercial vehicles 2. Japanese company with a long heritage & legacy 3. Founded 1916, 7000+ employees, & has produced over 21 million engines so far 4. Engines made by Isuzu are used by General Motors & RenaultNissan Alliance Strength 5. Strong Presence in Asia & Africa 1. Intense competition means limited market share 2. It was unable to sustain its passenger car business 3. Also unable to sustain SUV business which is diesel powered which could have been their strength 1. It can revive the car segment with the help of its shareholders like Toyota & Mitsubishi who are among large shareholders
USP
Weakness
Opportunity
2. It can leverage its alliance with GM & Nissan-Renault for its business benefits 3. It can use its innovations in diesel technologies for smaller cars for markets like Africa 4. Further penetrate the Bus segment 1. Increasing shift from traditional fuels to hybrid & electric powered cars 2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging 3. Its brand is not that well known across geography Competition 1. Tata Motors 2. MAN Competitors 3. Ashok Leyland
Threats
doc_441909901.docx
SWOT ANALYSIS OF ISUZU MOTORS
Isuzu Motors Parent Company Category Sector Tagline/ Slogan Isuzu Motors Commercial Vehicles Automobiles Isuzu is one of the largest manufacturers of medium and heavy duty trucks STP Segment Target Group Positioning Commercial Vehicle services and Mass Market Small industries and logistics companies Japanese technology with high performance vehicles SWOT Analysis 1. Known for diesel engines & commercial vehicles 2. Japanese company with a long heritage & legacy 3. Founded 1916, 7000+ employees, & has produced over 21 million engines so far 4. Engines made by Isuzu are used by General Motors & RenaultNissan Alliance Strength 5. Strong Presence in Asia & Africa 1. Intense competition means limited market share 2. It was unable to sustain its passenger car business 3. Also unable to sustain SUV business which is diesel powered which could have been their strength 1. It can revive the car segment with the help of its shareholders like Toyota & Mitsubishi who are among large shareholders
USP
Weakness
Opportunity
2. It can leverage its alliance with GM & Nissan-Renault for its business benefits 3. It can use its innovations in diesel technologies for smaller cars for markets like Africa 4. Further penetrate the Bus segment 1. Increasing shift from traditional fuels to hybrid & electric powered cars 2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging 3. Its brand is not that well known across geography Competition 1. Tata Motors 2. MAN Competitors 3. Ashok Leyland
Threats
doc_441909901.docx