Description
SWOT ANALYSIS OF INTERNET MOVIE DATA BASE
IMDB (Internet Movie Data Base)
Parent Company
Amazon.com
Category
Website- Movies & TV
Sector
Media and Entertainment
Tagline/ Slogan
Earth’s Biggest movie Data base
USP
A wide range of information available regarding movies and series
STP
Segment
Internet users
Target Group
Internet users interested into movies and updates regarding same
Positioned as an the biggest and most exhaustive information center Positioning for movies and series
SWOT Analysis
1.Provides users with a platform to discuss and review various movies and series 2. Updated along with new releases with accurate information 3. Movie and series are reviewed by experts and rankings are made available which helps users to choose a movie/series 4. Has a search option which enables the user to search for any specific movie by actors or any other information 5. Available across and integrated with various mobile platforms and social networking websites Strength 6. Over 100 million unique users each month
1.Limited physical presence 2. Unable to substitute offline modes of information regarding movies Weakness like magazines, TV shows etc
1.To include the option of downloading by integration with other websites 2. Acquiring more partnerships with various production houses 3. Providing information about regional movies or series which has a Opportunity huge fan following
1.Possible breach of copyright issues 2. Improved functionalities by competitive movies database Threats 3. Newly emerging competitive
Competition
1. themoviedb.org 2.Allmovie.com Competitors 3. tcm.com
doc_324561363.docx
SWOT ANALYSIS OF INTERNET MOVIE DATA BASE
IMDB (Internet Movie Data Base)
Parent Company
Amazon.com
Category
Website- Movies & TV
Sector
Media and Entertainment
Tagline/ Slogan
Earth’s Biggest movie Data base
USP
A wide range of information available regarding movies and series
STP
Segment
Internet users
Target Group
Internet users interested into movies and updates regarding same
Positioned as an the biggest and most exhaustive information center Positioning for movies and series
SWOT Analysis
1.Provides users with a platform to discuss and review various movies and series 2. Updated along with new releases with accurate information 3. Movie and series are reviewed by experts and rankings are made available which helps users to choose a movie/series 4. Has a search option which enables the user to search for any specific movie by actors or any other information 5. Available across and integrated with various mobile platforms and social networking websites Strength 6. Over 100 million unique users each month
1.Limited physical presence 2. Unable to substitute offline modes of information regarding movies Weakness like magazines, TV shows etc
1.To include the option of downloading by integration with other websites 2. Acquiring more partnerships with various production houses 3. Providing information about regional movies or series which has a Opportunity huge fan following
1.Possible breach of copyright issues 2. Improved functionalities by competitive movies database Threats 3. Newly emerging competitive
Competition
1. themoviedb.org 2.Allmovie.com Competitors 3. tcm.com
doc_324561363.docx