Description
SWOT ANALYSIS OF INTEL
Intel
Category
IT Product
Sector
IT and Technology
Tagline/Slogans
Sponsors of Tomorrow
USP
Market leader in Microprocessors
STP
Segment
Enterprise(and end customers)
Intel targets enterprise but indirectly pulls the end Target Group customer
Positioning
Reliable and premium microprocessors
SWOT
1) Huge R&D spend 2) Innovation 3) Market Leadership 4) Global Prescence Strength 5) Strong Tie ups
Weakness
1) highly confined to PC segment
Intel has a huge opportunity in the mobile Opportunity segment-Hardware as well as Software
Intel is lagging in the mobile and portable segment and the whole world s moving towards portable devices. Android, Apple and other devices are relying more on companies like Threats Qualcomm than Intel
Competition
1) AMD 2) Qualcomm Competitors 3) Apple
doc_217438735.docx
SWOT ANALYSIS OF INTEL
Intel
Category
IT Product
Sector
IT and Technology
Tagline/Slogans
Sponsors of Tomorrow
USP
Market leader in Microprocessors
STP
Segment
Enterprise(and end customers)
Intel targets enterprise but indirectly pulls the end Target Group customer
Positioning
Reliable and premium microprocessors
SWOT
1) Huge R&D spend 2) Innovation 3) Market Leadership 4) Global Prescence Strength 5) Strong Tie ups
Weakness
1) highly confined to PC segment
Intel has a huge opportunity in the mobile Opportunity segment-Hardware as well as Software
Intel is lagging in the mobile and portable segment and the whole world s moving towards portable devices. Android, Apple and other devices are relying more on companies like Threats Qualcomm than Intel
Competition
1) AMD 2) Qualcomm Competitors 3) Apple
doc_217438735.docx