Description
SWOT ANALYSIS OF INDIATIMES
Indiatimes
Parent Company
Times Internet Ltd/ Times Group
Category
Website
Sector
Media and Entertainment
Tagline/ Slogan
Live out of the inbox (Email)
The most popular Internet and mobile value-added services destination USP for the global Indian offering news and other updates
STP
Segment
Internet users looking for news and information
Internet users who prefer to utilize online platform for news and Target Group acquiring other information
Positioned as a website offering myriad information regarding Positioning knowledge events and news
SWOT Analysis
1. Offers wide range of services and news 2. Owned by Times Group, hence increased reach to masses 3. Well integrated with social networking websites, leading to increased reach 4. Continuous updates on the website 5. Indiatimes Shopping is one of India's largest online shopping platform with over 30,000 products 6. The Times of India, The Economic Times, Navbharat Times and Strength Maharashtra Times operate under Indiatimes
1.Unable to substitute the offline mode of news like newspaper and TV shows 2. Stiff competition from existing news channel websites means limited Weakness market share
1. Further collaboration with different news agencies and sources 2. Acquiring partnerships with various other websites Opportunity 3. Higher integration with other offerings by Times Group as well as
social media
1. Print Media and other offline modes of news 2. Competitive news portals 3. Customers shifting to more professional news portals providing Threats concentrated news
Competition
1. ndtv.com 2. samachar.com Competitors 3. thenewsportal.com
doc_717482305.docx
SWOT ANALYSIS OF INDIATIMES
Indiatimes
Parent Company
Times Internet Ltd/ Times Group
Category
Website
Sector
Media and Entertainment
Tagline/ Slogan
Live out of the inbox (Email)
The most popular Internet and mobile value-added services destination USP for the global Indian offering news and other updates
STP
Segment
Internet users looking for news and information
Internet users who prefer to utilize online platform for news and Target Group acquiring other information
Positioned as a website offering myriad information regarding Positioning knowledge events and news
SWOT Analysis
1. Offers wide range of services and news 2. Owned by Times Group, hence increased reach to masses 3. Well integrated with social networking websites, leading to increased reach 4. Continuous updates on the website 5. Indiatimes Shopping is one of India's largest online shopping platform with over 30,000 products 6. The Times of India, The Economic Times, Navbharat Times and Strength Maharashtra Times operate under Indiatimes
1.Unable to substitute the offline mode of news like newspaper and TV shows 2. Stiff competition from existing news channel websites means limited Weakness market share
1. Further collaboration with different news agencies and sources 2. Acquiring partnerships with various other websites Opportunity 3. Higher integration with other offerings by Times Group as well as
social media
1. Print Media and other offline modes of news 2. Competitive news portals 3. Customers shifting to more professional news portals providing Threats concentrated news
Competition
1. ndtv.com 2. samachar.com Competitors 3. thenewsportal.com
doc_717482305.docx