Description
SWOT ANALYSIS OF INDIA TODAY
India Today
Parent Company
India Today Group
Category
Magazines
Sector
Media Industry
Tagline/ Slogan
Making Sense of India
USP
It is one of the oldest weekly magazines in India
STP
Segment
Middle Class and Business men
Corporates and students belonging to the middle class and upper Target Group middle class
Positioning
It positions itself as a magazine that offers a thorough insight on India
SWOT Analysis
1. It is one of the oldest and the most widely read magazines in India. 2. It covers a variety of issues including news, science, sports, politics, business and society 3. Due to the variety it offers it appeals to a wider mass of people. 4. The magazine enjoys a circulation of approx 1.2 million copies and a readership of more than 6 million Strength 5. The magazine has a high brand loyalty
1. Newspapers, news channels, internet have made it difficult for the magazine to maintain its stronghold Weakness 2. The magazine is sometimes criticised for giving biased reports
1.The parent company is a media tycoon and has a strong presence in the Indian media industry. 2.Through various promotional subscriptions offers to colleges and offices, the magazine can increase its circulation. 3. If the magazine can gain popularity in the virtual and social media Opportunity space, it will have bright prospects.
1. With too many new magazines coming up, India Today faces stiff Threats competition. 2.The magazine also faces tough competition from the internet, which
is a much cheaper resource. 3.The increase in the number of news and analysis channels is a threat as the content is pretty much the same.
Competition
1. Outlook 2.News Week Competitors 3.Business Today
doc_488201784.docx
SWOT ANALYSIS OF INDIA TODAY
India Today
Parent Company
India Today Group
Category
Magazines
Sector
Media Industry
Tagline/ Slogan
Making Sense of India
USP
It is one of the oldest weekly magazines in India
STP
Segment
Middle Class and Business men
Corporates and students belonging to the middle class and upper Target Group middle class
Positioning
It positions itself as a magazine that offers a thorough insight on India
SWOT Analysis
1. It is one of the oldest and the most widely read magazines in India. 2. It covers a variety of issues including news, science, sports, politics, business and society 3. Due to the variety it offers it appeals to a wider mass of people. 4. The magazine enjoys a circulation of approx 1.2 million copies and a readership of more than 6 million Strength 5. The magazine has a high brand loyalty
1. Newspapers, news channels, internet have made it difficult for the magazine to maintain its stronghold Weakness 2. The magazine is sometimes criticised for giving biased reports
1.The parent company is a media tycoon and has a strong presence in the Indian media industry. 2.Through various promotional subscriptions offers to colleges and offices, the magazine can increase its circulation. 3. If the magazine can gain popularity in the virtual and social media Opportunity space, it will have bright prospects.
1. With too many new magazines coming up, India Today faces stiff Threats competition. 2.The magazine also faces tough competition from the internet, which
is a much cheaper resource. 3.The increase in the number of news and analysis channels is a threat as the content is pretty much the same.
Competition
1. Outlook 2.News Week Competitors 3.Business Today
doc_488201784.docx