Description
SWOT ANALYSIS OF INCHCAPE
Inchcape
Parent Company
Inchcape plc
Category
Specialty Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
Multinational automotive retail and services company creating USP ultimate customer experience STP
Segment
People interested in buying of car
Target Group
Upper middle class urban individuals
Positioning
Automotive retail and services company SWOT Analysis
1. Key manufacturer partners are Toyota/Lexus, Scion, Chevrolet, Subaru, BMW, Mazda, Mercedes-Benz, Volkswagen, Audi and Honda 2. Strong financial position and good reputation in the market 3. Differentiated customer strategy 4. Leader in premium automotive market Strength 5. The company has operations in 26 countries
1.Not present in low end segment Weakness 2.Debt to equity ratio is high which is a concern
1. More efforts to make the brand global and increase penetration 2. Acquired European Motor Holdings Opportunity 3.Global alignment with local agility
1.Cost of inventory holding is large 2.Margin levels are low Threats 3. Competitors expanding their businesses Competition
1. Penske Automotive 2. O'Reilly Automotive Competitors 3. AutoNation
doc_290837456.docx
SWOT ANALYSIS OF INCHCAPE
Inchcape
Parent Company
Inchcape plc
Category
Specialty Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
Multinational automotive retail and services company creating USP ultimate customer experience STP
Segment
People interested in buying of car
Target Group
Upper middle class urban individuals
Positioning
Automotive retail and services company SWOT Analysis
1. Key manufacturer partners are Toyota/Lexus, Scion, Chevrolet, Subaru, BMW, Mazda, Mercedes-Benz, Volkswagen, Audi and Honda 2. Strong financial position and good reputation in the market 3. Differentiated customer strategy 4. Leader in premium automotive market Strength 5. The company has operations in 26 countries
1.Not present in low end segment Weakness 2.Debt to equity ratio is high which is a concern
1. More efforts to make the brand global and increase penetration 2. Acquired European Motor Holdings Opportunity 3.Global alignment with local agility
1.Cost of inventory holding is large 2.Margin levels are low Threats 3. Competitors expanding their businesses Competition
1. Penske Automotive 2. O'Reilly Automotive Competitors 3. AutoNation
doc_290837456.docx