Description
SWOT ANALYSIS OF IMPERIAL HOLDINGS

Imperial Holdings

Parent Company

Imperial Holdings

Category

Trucking

Sector

Transportation and Logistics

Tagline/ Slogan

Fast moving forward thinking

USP

Leading private sector transport and warehousing operation in Africa

STP

Segment

Business which requires logistics and transportation services

Businesses which requires inter-modal logistics, distribution, Target Group warehousing and storage facilities

Imperial Logistics is a global logistics and supply chain leader that moves business and industry through innovation, inspiration and Positioning foresight

SWOT Analysis

1. Exposed to diverse industries, markets, countries and clients 2. Expansion in inland waterway shipping due to Lehnkering acquisition 3. Extensive, established operations in 14 African countries 4. Leader in private sector transport and warehousing operation in Africa Strength 5. Financially strong company and good market position

1. Brand devaluation because of alleged ethical practices that came into focus recently 2. Highly diversified but penetration is low Weakness 3. Lesser known than its global competitors

1. Expansion through acquisition, partnerships & grassroots development 2. Capitalize on integration services capability Opportunity 3. Expansion of business in eastern Europe and South America

1. Rate of growth in vehicle sales likely to slow down Threats 2. Small competitors with low cost services

3. Increasing fuel prices

Competition

1. Unitrans Competitors 2. Barloworld Logistics



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