Description
SWOT ANALYSIS OF IDEA
Idea
Parent Company
Aditya Birla
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
An idea can change your life
USP
Big brand with great service
STP
Segment
Middle and upper middle class
Target Group
Students (majority out station), workers, labourers
Positioning
Smartness that comes with using Idea
SWOT Analysis
Strength
1.Flexible plans 2.Good advertising 3.High brand visibility 4.Celebrity brand ambassadors
Weakness
1.Price competition from BSNL and MTNL 2.Untapped Rural Market
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market
Threats
1.New entrant's low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors Vodafone
Reliance Airtel Tata Docomo MTNL BSNL Uninor Tata Indicom Virgin
doc_977069673.docx
SWOT ANALYSIS OF IDEA
Idea
Parent Company
Aditya Birla
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
An idea can change your life
USP
Big brand with great service
STP
Segment
Middle and upper middle class
Target Group
Students (majority out station), workers, labourers
Positioning
Smartness that comes with using Idea
SWOT Analysis
Strength
1.Flexible plans 2.Good advertising 3.High brand visibility 4.Celebrity brand ambassadors
Weakness
1.Price competition from BSNL and MTNL 2.Untapped Rural Market
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market
Threats
1.New entrant's low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors Vodafone
Reliance Airtel Tata Docomo MTNL BSNL Uninor Tata Indicom Virgin
doc_977069673.docx