Description
SWOT ANALYSIS OF HYUNDAI STEEL
Hyundai Steel
Parent Company
Hyundai Steel Company
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
Two hearts are beating
USP
World’s best electric furnace steel maker
STP
Segment
Steel markets
Industries including construction, automotive, shipbuilding, energy & Target Group utilities
Leader in giving customers high quality products as well as best Positioning services
SWOT Analysis
1. South Korea’s second biggest steel maker 2. Year on year increase in sales & operating income 3. Environmental centered management philosophy 4. The operation of blast furnace no. 1 & no. 2 together with electric arc furnace improves efficiency 5. World’s first total recycling, eco -friendly resources management system Strength 6. Integrated steel mills & portfolio of world class products
1. Less number of employees ~ 400 2. Debt to EBITDA & EBIT/Interest, these ratios are below the levels that are to be maintained Weakness 3. Low self production of iron ore
1. Synergies and networks with its affiliates Opportunity 2. Iron ore production expansion to outpace steel production growth
1. Rising prices of raw materials 2. Waning demand dragging prices lower Threats 3. Fluctuating economies and govt policies
Competition
1. POSCO 2. ArcelorMittal Competitors 3. Nippon Steel Corporation
doc_583477433.docx
SWOT ANALYSIS OF HYUNDAI STEEL
Hyundai Steel
Parent Company
Hyundai Steel Company
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
Two hearts are beating
USP
World’s best electric furnace steel maker
STP
Segment
Steel markets
Industries including construction, automotive, shipbuilding, energy & Target Group utilities
Leader in giving customers high quality products as well as best Positioning services
SWOT Analysis
1. South Korea’s second biggest steel maker 2. Year on year increase in sales & operating income 3. Environmental centered management philosophy 4. The operation of blast furnace no. 1 & no. 2 together with electric arc furnace improves efficiency 5. World’s first total recycling, eco -friendly resources management system Strength 6. Integrated steel mills & portfolio of world class products
1. Less number of employees ~ 400 2. Debt to EBITDA & EBIT/Interest, these ratios are below the levels that are to be maintained Weakness 3. Low self production of iron ore
1. Synergies and networks with its affiliates Opportunity 2. Iron ore production expansion to outpace steel production growth
1. Rising prices of raw materials 2. Waning demand dragging prices lower Threats 3. Fluctuating economies and govt policies
Competition
1. POSCO 2. ArcelorMittal Competitors 3. Nippon Steel Corporation
doc_583477433.docx