Description
SWOT ANALYSIS OF HYUNDAI i10
Hyundai i10 Parent Company Category Sector Tagline/ Slogan USP Hyundai Small car Automobiles Catch the i Design, Affordability, Competitive price tag STP Segment Target Group Positioning Small car segment Young middle class and upper middle class A car which would be the envy of many eyes SWOT Analysis 1.Good dealership and brand visibility 2.Good servicing 3.Strong advertising 4.Brand ambassador association 5.Powerful small car, one of the most preferred with strong brand loyalty 1.Small car not too spacious 2.Due to popularity, too common so people might choose other brands 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition
Strength
Weakness
Opportunity Threats
2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition 1.Spark 2.Santro 3.Alto
Competitors
doc_514412337.docx
SWOT ANALYSIS OF HYUNDAI i10
Hyundai i10 Parent Company Category Sector Tagline/ Slogan USP Hyundai Small car Automobiles Catch the i Design, Affordability, Competitive price tag STP Segment Target Group Positioning Small car segment Young middle class and upper middle class A car which would be the envy of many eyes SWOT Analysis 1.Good dealership and brand visibility 2.Good servicing 3.Strong advertising 4.Brand ambassador association 5.Powerful small car, one of the most preferred with strong brand loyalty 1.Small car not too spacious 2.Due to popularity, too common so people might choose other brands 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition
Strength
Weakness
Opportunity Threats
2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition 1.Spark 2.Santro 3.Alto
Competitors
doc_514412337.docx