Description
SWOT ANALYSIS OF HYUNDAI GLOVIS

Hyundai Glovis

Parent Company

Hyundai

Category

Marine & Air freight logistics

Sector

Transportation & Logistics

Tagline/ Slogan

Your value chain partner

USP

Even growth trend in all sectors

STP

Segment

Businesses with sea & air transportation requirement

Bulk cargos, such as steel manufacturing equipment, automobile Target Group equipment and coil

Positioning

Global integrated logistics & distribution service provider

SWOT Analysis

1. Its supply chain is present globally in 37 countries 2. Its last 5 years average Return On Capital is 20% 3. The company has a very strong brand name 4. Financial stability and year on year consistent returns have made it a Strength strong brand

1.Lesser known outside Korea as compared to leading brands Weakness 2.No presence in emerging industries like retail etc.

1.Rising demand of transportation Opportunity 2.It can go for other sectors also like retail, fashion etc.

1.Big players with better technologies 2.Different tax structure in different countries Threats 3. Rising fuel prices would affect the operations

Competition

1. Expeditors International 2. C.H. Robinson Worldwide Competitors 3. UPS



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