Description
SWOT ANALYSIS OF HYUNDAI ENGINEERING
Hyundai Engineering & Construction
Parent Company
Hyundai Group
Category
Construction Services
Sector
Real Estate and Construction
Tagline/ Slogan
We build tomorrow
One of South Korea's largest construction and civil engineering USP companies
STP
Segment
Construction services and real estate services
Target Group
Individuals and enterprises
A company that strives on innovation in the field of construction Positioning services
SWOT Analysis
1. World class R&D in several areas like zero-energy buildings, super high rise, etc. 2. Good umbrella brand name of Hyundai which is recognized world over 3. Construction expertise in harbors and terminals, bridges and highways, dams, nuclear and other power plants, petrochemical plants, commercial buildings, and high-rise apartments 4. It has global presence in USA, UK, Japan, Singapore, India and 20 other countries Strength 5. The country has a history of giving employment to over 800,000
1. Doubt in the minds of investors and clients because of its stint in bankruptcy and six years in a debt rehabilitation program Weakness 2. Limited market share makes it vulnerable to competition
1. Exposure to high growth markets will boost revenues - India and the Gulf states are among the primary growth markets in which the company aims to develop business. Opportunity 2. Strategic acquisitions and partnerships can make the brand stronger
3. More branding and marketing of commerical and residential properties can boost brand image
1. Rise in cost of construction may affect margins - The rise in crude prices, is a concern 2. Intense competition may reduce profitability – few competitors have substantially greater resources and superior capabilities than HDEC 3. Govt intervention and unfavorable political conditions can affect the Threats brand
Competition
1. Bechtel Group 2. Skanska Competitors 3. Hochtief
doc_817626679.docx
SWOT ANALYSIS OF HYUNDAI ENGINEERING
Hyundai Engineering & Construction
Parent Company
Hyundai Group
Category
Construction Services
Sector
Real Estate and Construction
Tagline/ Slogan
We build tomorrow
One of South Korea's largest construction and civil engineering USP companies
STP
Segment
Construction services and real estate services
Target Group
Individuals and enterprises
A company that strives on innovation in the field of construction Positioning services
SWOT Analysis
1. World class R&D in several areas like zero-energy buildings, super high rise, etc. 2. Good umbrella brand name of Hyundai which is recognized world over 3. Construction expertise in harbors and terminals, bridges and highways, dams, nuclear and other power plants, petrochemical plants, commercial buildings, and high-rise apartments 4. It has global presence in USA, UK, Japan, Singapore, India and 20 other countries Strength 5. The country has a history of giving employment to over 800,000
1. Doubt in the minds of investors and clients because of its stint in bankruptcy and six years in a debt rehabilitation program Weakness 2. Limited market share makes it vulnerable to competition
1. Exposure to high growth markets will boost revenues - India and the Gulf states are among the primary growth markets in which the company aims to develop business. Opportunity 2. Strategic acquisitions and partnerships can make the brand stronger
3. More branding and marketing of commerical and residential properties can boost brand image
1. Rise in cost of construction may affect margins - The rise in crude prices, is a concern 2. Intense competition may reduce profitability – few competitors have substantially greater resources and superior capabilities than HDEC 3. Govt intervention and unfavorable political conditions can affect the Threats brand
Competition
1. Bechtel Group 2. Skanska Competitors 3. Hochtief
doc_817626679.docx