Description
SWOT ANALYSIS OF HYPERCITY
Hypercity
Parent Company
K Raheja Corporation Group
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Big Store. Big Savings
Extremely huge 1,200,000 sq. ft. supermarkets with a myriad of products and services ranging from food & grocery, electronics, USP furniture to heath etc. STP
Segment
Supermarkets food chains
Target Group
Price sensitive individuals
Provide an international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment for the Positioning widest range of products sourced from around the world SWOT Analysis
1. Leader in the Indian retail sector with prior experience in running retail stores such as Shopper’s stop, Inorbit mall and crossword before establishing Hypercity 2. Accomplished over 12 Hypercity superstores in India in all major cities such as Mumbai, Hydrabad, Pune, Bangalore etc. 3. Excellent management team with experience of many years in running retail business Strength 4. Large economies of scale compared to competitors
1.Huge infrastructure costs involved in Hyercity projects Weakness 2.Low possibility of success of this store format in lower tier-2 and tier-3 cities
3.Huge operating costs put an upward pressure on prices
1.Expansion in other major cities of India such as Delhi, Lucknow, Chandigarh etc. 2.Development of its own in-store brands 3.Massive advertising and brand promotion Opportunity 4. Putting sound customer loyalty programmes in place
1.Increasing competition from other retailers and store formats 2.Recession in real estate and infrastructure sector Threats 3.Rising inflation for food and fuel prices Competition
1.Carrefour 2.Megamart Competitors 3.Tesco
doc_594388866.docx
SWOT ANALYSIS OF HYPERCITY
Hypercity
Parent Company
K Raheja Corporation Group
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Big Store. Big Savings
Extremely huge 1,200,000 sq. ft. supermarkets with a myriad of products and services ranging from food & grocery, electronics, USP furniture to heath etc. STP
Segment
Supermarkets food chains
Target Group
Price sensitive individuals
Provide an international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment for the Positioning widest range of products sourced from around the world SWOT Analysis
1. Leader in the Indian retail sector with prior experience in running retail stores such as Shopper’s stop, Inorbit mall and crossword before establishing Hypercity 2. Accomplished over 12 Hypercity superstores in India in all major cities such as Mumbai, Hydrabad, Pune, Bangalore etc. 3. Excellent management team with experience of many years in running retail business Strength 4. Large economies of scale compared to competitors
1.Huge infrastructure costs involved in Hyercity projects Weakness 2.Low possibility of success of this store format in lower tier-2 and tier-3 cities
3.Huge operating costs put an upward pressure on prices
1.Expansion in other major cities of India such as Delhi, Lucknow, Chandigarh etc. 2.Development of its own in-store brands 3.Massive advertising and brand promotion Opportunity 4. Putting sound customer loyalty programmes in place
1.Increasing competition from other retailers and store formats 2.Recession in real estate and infrastructure sector Threats 3.Rising inflation for food and fuel prices Competition
1.Carrefour 2.Megamart Competitors 3.Tesco
doc_594388866.docx