Description
SWOT ANALYSIS OF HYPERCITY

Hypercity

Parent Company

K Raheja Corporation Group

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Big Store. Big Savings

Extremely huge 1,200,000 sq. ft. supermarkets with a myriad of products and services ranging from food & grocery, electronics, USP furniture to heath etc. STP

Segment

Supermarkets food chains

Target Group

Price sensitive individuals

Provide an international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment for the Positioning widest range of products sourced from around the world SWOT Analysis

1. Leader in the Indian retail sector with prior experience in running retail stores such as Shopper’s stop, Inorbit mall and crossword before establishing Hypercity 2. Accomplished over 12 Hypercity superstores in India in all major cities such as Mumbai, Hydrabad, Pune, Bangalore etc. 3. Excellent management team with experience of many years in running retail business Strength 4. Large economies of scale compared to competitors

1.Huge infrastructure costs involved in Hyercity projects Weakness 2.Low possibility of success of this store format in lower tier-2 and tier-3 cities

3.Huge operating costs put an upward pressure on prices

1.Expansion in other major cities of India such as Delhi, Lucknow, Chandigarh etc. 2.Development of its own in-store brands 3.Massive advertising and brand promotion Opportunity 4. Putting sound customer loyalty programmes in place

1.Increasing competition from other retailers and store formats 2.Recession in real estate and infrastructure sector Threats 3.Rising inflation for food and fuel prices Competition

1.Carrefour 2.Megamart Competitors 3.Tesco



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