Description
SWOT ANALYSIS OF HUMANA
Humana
Parent Company
Humana Inc
Category
Health Care
Sector
Managed Health care
Tagline/ Slogan
Guidance when you need it most
USP
To help people achieve life-long wellbeing
STP
Segment
Accident and Health insurance ; Medical Service plans
Target Group
Seniors , Military members and self employed individuals
Different positioning to different target group. For military members – Positioning High quality cost effective and accessible health care services
SWOT Analysis
1. Diverse lines of business position 2. History of innovation and strategic alliances 3. Strong presence among the competitors Strength 4. Comprehensive set of products and policies
1.Financially weak compared to competitors 2. Very competitive industry with strong competitors 3. Low membership levels and Low growth rate compared to industry Weakness benchmark
1.Favourable demographics in future 2.Use of technology in R & D to create market specific products Opportunity 3.Expansion across different geographies
1.Rising cost of healthcare 2.Possibility of price wars Threats 3.Rising unemployment and government interventions
Competition
Competitors
1.Aetna 2.Cigna
3.United health Group
doc_797909915.docx
SWOT ANALYSIS OF HUMANA
Humana
Parent Company
Humana Inc
Category
Health Care
Sector
Managed Health care
Tagline/ Slogan
Guidance when you need it most
USP
To help people achieve life-long wellbeing
STP
Segment
Accident and Health insurance ; Medical Service plans
Target Group
Seniors , Military members and self employed individuals
Different positioning to different target group. For military members – Positioning High quality cost effective and accessible health care services
SWOT Analysis
1. Diverse lines of business position 2. History of innovation and strategic alliances 3. Strong presence among the competitors Strength 4. Comprehensive set of products and policies
1.Financially weak compared to competitors 2. Very competitive industry with strong competitors 3. Low membership levels and Low growth rate compared to industry Weakness benchmark
1.Favourable demographics in future 2.Use of technology in R & D to create market specific products Opportunity 3.Expansion across different geographies
1.Rising cost of healthcare 2.Possibility of price wars Threats 3.Rising unemployment and government interventions
Competition
Competitors
1.Aetna 2.Cigna
3.United health Group
doc_797909915.docx