Description
SWOT ANALYSIS OF HUBLOT
Hublot
Parent Company
LVMH
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
See what people will do for a Hubolt
USP
Sharply cut, distinctively cut watches STP
Segment
Luxury watches
Target Group
High Income group men
Positioning
Watches that represent the Art of Fusion SWOT Analysis
1. Hublot has developed innovative materials for its watches. Its scratch resistant material called as Magic gold has been popular worldwide. 2. It has around 40 boutiques worldwide 3.The company benefits from the association and experience of its parent company which is a renowned luxury goods name in the industry 4. Its known for its fusion of unexpected innovative materials with traditional precious materials 5. Hublot has been the first luxury brand that has associated itself with football. It has gained significant visibility in being the official Strength timekeeper of major championships and football teams
1. The brand does not have as strong presence as compared to other Weakness watch brands in the merging economies
2. Hublot has not aggressively pursued advertising strategies as compared to some other leading brands
1. Hublot double the number of stores (boutiques) in 2011 providing great growth opportunities for the brand 2. Luxury watches are becoming more sought after in developing Opportunity markets
1. Since luxury watches are the first luxury purchase of an individual, stronger presence of its competitors in this segment is a threat 2. There is stiff competition in the luxury watches segment Threats 3. Fake watches that carry the same brand name and sell cheaply Competition
1. Zenith 2. Rolex Competitors 3. Cartier
doc_611227975.docx
SWOT ANALYSIS OF HUBLOT
Hublot
Parent Company
LVMH
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
See what people will do for a Hubolt
USP
Sharply cut, distinctively cut watches STP
Segment
Luxury watches
Target Group
High Income group men
Positioning
Watches that represent the Art of Fusion SWOT Analysis
1. Hublot has developed innovative materials for its watches. Its scratch resistant material called as Magic gold has been popular worldwide. 2. It has around 40 boutiques worldwide 3.The company benefits from the association and experience of its parent company which is a renowned luxury goods name in the industry 4. Its known for its fusion of unexpected innovative materials with traditional precious materials 5. Hublot has been the first luxury brand that has associated itself with football. It has gained significant visibility in being the official Strength timekeeper of major championships and football teams
1. The brand does not have as strong presence as compared to other Weakness watch brands in the merging economies
2. Hublot has not aggressively pursued advertising strategies as compared to some other leading brands
1. Hublot double the number of stores (boutiques) in 2011 providing great growth opportunities for the brand 2. Luxury watches are becoming more sought after in developing Opportunity markets
1. Since luxury watches are the first luxury purchase of an individual, stronger presence of its competitors in this segment is a threat 2. There is stiff competition in the luxury watches segment Threats 3. Fake watches that carry the same brand name and sell cheaply Competition
1. Zenith 2. Rolex Competitors 3. Cartier
doc_611227975.docx